Account-Based Marketing Strategist & Project Coordinator

Budget: R27,000 - R44,000pm

Location: Remote, ZA

Contract Type: Full-time contract (Rolling yearly) - Simulating a perm contract for a UK agency

Key Responsibilities:

• Account-Based Marketing & Business Development:
  • Manage and lead elements of account-based marketing efforts for our business and key clients: Kesia Group, PILZ, and Aeria Apartments.
  • Collaborate with the Sales Director and team members to generate and manage lead lists, ensuring they are accurate and up-to-date.
  • Execute and monitor marketing campaigns, providing real-time updates and feedback to clients.
  • Manage client communication channels, ensuring timely and organized responses.
  • Client management calls and presentations
  • You’ll be trained on digital marketing strategies in order to run training for clients
• Research & Analysis:‍
  • Perform in-depth research on industry trends, competitors, and market opportunities to inform strategic decisions.
  • Develop and refine customer personas based on research findings to enhance campaign targeting and effectiveness.
  • Prepare comprehensive reports summarizing research findings and providing actionable recommendations.‍
• Project Management:‍
  • Coordinate and manage multiple projects simultaneously, ensuring all stakeholders are aligned and deadlines are met.
  • Develop and maintain detailed project plans, outlining milestones, timelines, and deliverables.
  • Work closely with internal teams, freelancers, and clients to gather requirements, provide updates, and ensure project goals are met.‍
• Consultancy & Strategy Support for Discovery calls:‍
  • Host discovery calls with prospects where you ask informative questions to see if we are a good fit to work together
  • Receive training in consultancy and strategy development, contributing to high-level business discussions for discovery calls.  
  • Assist in the preparation of proposal decks, client presentations, and other strategic materials.‍
• Operational Support:‍
  • Manage LinkedIn activities for the Sales Director and other key stakeholders, including prospecting, content engagement, and tracking outreach efforts.
  • Oversee the preparation and organization of sales calls, ensuring all necessary information and materials are ready.‍
• Lead Management & Campaign Execution:‍
  • Conduct lead scraping and data cleansing, ensuring the quality and accuracy of lead lists.
  • Set up and manage email campaigns, including list segmentation, workflow design, and performance monitoring.
  • Regularly update and maintain lead databases to ensure current and relevant information for ongoing campaigns.‍
• Quality Control & Continuous Improvement:‍
  • Regularly review and improve processes related to project management, lead management, and campaign execution.
  • Identify areas for improvement within workflows, implementing solutions to enhance efficiency and effectiveness.
  • Conduct post-campaign analyses to identify successes and areas for improvement, ensuring continuous optimization in future campaigns.

You will receive:

• Flexible work arrangements to support your productivity: Work from home - because if you want to wear your comfy pants and slippers all day that’s fine. 
• We will provide you with leads and show you how to hunt for more!
• Extensive training and full support: We take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
• Opportunity to contribute to the strategic growth of our dynamic organisation.
• Amazing growth prospects and upward mobility in our fast-paced agency.
• INSANE events: We will be coming to South Africa in 2025 and hosting some big parties
• Extra leave on your birthday: Because you deserve it.
• Comprehensive opportunities for professional and personal growth

How can I apply?

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