Answer Engine Optimisation (AEO) Manager

Budget: Market related

Benefits:

1. 20 days plus bank Holidays paid holiday 
2. Bonus of between 0 and 20% depending on performance of the business across Revenue and Profit. 

Working Environment: Remote (working for a UK-company)

Key Duties & Responsibilities:

• Duty 1: AEO & LLM Optimisation Strategy
  
  • Lead the company’s push to ensure products rank for relevant prompts across major LLMs in the UK and US
  • Develop and apply an understanding of LLM behaviour and Answer Engine Optimisation theory
  • Translate traditional SEO knowledge into effective AEO strategies
  • Identify relevant questions and prompts where Morph Costumes products should appear
  Duty 2: Learning, Innovation & Best Practice
  • Continuously immerse themselves in learning AEO best practices through:
    
    • YouTube content
    • Webinars and online courses
    • Mastermind groups and industry communities
  • Stay on top of rapid changes in the AEO and LLM landscape
  • Use this knowledge to inform internal strategy and external execution
  Duty 3: Agency Management, Performance & Reporting
  • Work with the current agency and/or select and manage new agencies to deliver AEO objectives
  • Successfully lead and collaborate with external partners to ensure best practices are implemented
  • Track performance against agreed AEO goals and communicate progress clearly across the business
  • Set realistic, data-backed targets and deliver against them

Technical Requirements & Qualifications:

• Strong understanding of traditional SEO fundamentals
• Good theoretical understanding of LLMs and Answer Engine Optimisation
• Experience successfully working with and leading external agencies
• Commercially aware, with the ability to balance experimentation and ROI
• Experience working in a fast-changing or emerging discipline preferred
• SEO and performance tracking tools
• Content and analytics platforms

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.