Brand Manager
You will be responsible for leading the development, delivery and embedding of the clients brand strategy by positioning and growing the brand across various marketing and social media platforms using various marketing initiatives and communication channels, developing brand activities and campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships, and using a variety of data to drive volume and profitability with the objectives of growing the clients reputation as the sports betting and online gaming brand of choice; ensuring that the brand remains recognisable, up to date and exciting to customers.
About this position
Budget: R74 000 + per month
Location: City of Cape Town
Working Type: Non-Remote (In-Office)
EE Position (for exceptional candidates non-EE candidates may be considered)
Main Responsibilities:
- Co-ordinate partnerships and barter agreements
- Monitor quality of campaign deliverables in line with objectives and timelines stipulated in the strategy and campaign plan, and complete post mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotions and campaigns, and assess ROI and KPIs
- Build relationships with influencers, journalists, media outlets and public figures
- Oversee social media accounts and ensure brand consistency
- Create designs and layouts for media outlets
- Write pitches, blog posts and articles, and supervise the sign off of marketing literature campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines
- Maintain trademarks and domains, ensuring these are kept up to date, renewed when needed or cancelled when not needed anymore
- Maintain a repository of the clients brand logos and imaging for use by teams for advertising
- Brief and manage vendors, including the sourcing and selecting of sponsors to assist in meeting prizes
- Review month end analysis and reports in line with ROI and effectiveness of campaigns and conduct impact analysis to continuously improve promotional mechanics and ensure that system and reporting supports business objectives.
- Where agreed, be responsible for sign offs on marketing collateral and campaigns
- Be a conduit between the client and central marketing; and work with the head of marketing to ensure alignment with Sun international brand / marketing.
Qualifications:
- 3-Year Degree in Marketing or Communications
- 10 years experience in brand management with at least 5 years in-depth experience co-ordinating brand marketing activities and campaigns
- Experience managing a brand across multiple markets
- Experience in the sports betting industry is an advantage
How can I apply?
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