Data & Media Specialist (Agency)

Main Responsibilities:

• Weekly, monthly insights reports (Excel, BI tools, Analytics)
• Website behavior and customer experience analysis
• Data consolidation and validation.  
• Coordinating tags, tracking parameter implementations
• Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members
• Effective and persuasive presentations (verbal and written) for project teams and business leaders that improve customer experience and affect performance strategies
• Provide strategic assistance to data analysts to produce marketing dashboards via Google Data Studio; Tableau; Power BI; Excel and various APIs (i.e., Google Analytics)
• Ability to design A|B tests and interpret results using testing tools like Google Optimize or Optimizely to recommend next steps to Business Owners

Qualifications:

• Bachelor's degree in Statistics, Math, Economics, Marketing, Business Analytics, Data Science, Psychology (Honour's or Master's preferred) or a related field or equivalent work experience
• A detailed understanding of 0–3rd party Customer data types as well as understanding how to capture this customer data and how to access this
• Experience in working with marketing technology platforms to deliver personalization specifically Customer Data Platform management
• 2 to 5 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
• 2 to 5 years of experience using web analytics tools such as Google Analytics, Google Data Studio, Google Optimize, Full Story, Optimizely or others
• 2 to 5 years of experience providing relevant marketing analysis with experience in online marketing, advertising, PPC, SEO, SEM, e-mail marketing and/or e-tailing
• Strong proficiency in working within Excel with large data sets and utilizing pivot tables and lookups
• 3 to 5 years of business analysis experience in large size companies with multiple functions / business units preferred
• 3 to 5 experience in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies (and a minimum one-year experience measure success of SEM/PPC and SEO campaigns / efforts)
• Exposure to project management skills, business process redesign principles, tools and techniques will be advantageous
• Exposure to Web Development programming languages (HTML, CSS, JavaScript) and technique will be advantageous
• High level of expertise with Business Intelligence tools (2 years +) such as Brio, Business Objects, MicroStrategy, Cognos etc. with experience writing and tuning SQL queries in an online or offline environment
• Advanced knowledge of Google Tag Manager
• A good command of the English language (both verbal and written)
• Excellent multi-tasking, project management, and prioritization skills. Ability to analyze and present complex data to various stakeholder levels
• Strong time management skills
• Strong planning and organisational skills
• A passion for all things digital: familiarity with current digital landscape, capabilities, awareness of emerging digital concepts and platforms

How can I apply?

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