We are looking for a Digital Buyer Specialist based in Johannesburg! Working Type: Hybrid (x2 days in office) CTC: R25 000 - R30 000
Digital Media Buying Strategy:
• Collaborate with account managers and clients to understand campaign objectives, target audience, and budget constraints.
• Conduct thorough market research and competitor analysis to identify opportunities and optimize media buying strategies.
• Develop comprehensive media plans that align with clients' goals and maximize campaign performance.
Digital Media Campaign Execution:
• Implement and execute digital media campaigns across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, programmatic platforms, and other relevant channels.
• Set up and manage ad campaigns, including ad copy creation, targeting parameters, bid management, and budget allocation.
• Continuously monitor campaign performance and optimize based on real-time data insights to achieve KPIs and improve ROI.
Data Analysis and Reporting:
• Analyse campaign performance data and key metrics regularly to identify trends, areas of improvement, and opportunities for optimization.
• Provide detailed performance reports to clients and internal teams, highlighting campaign results and actionable recommendations.
• Ensure efficient allocation of clients' budgets to achieve the best possible results and maintain client satisfaction.
• Monitor spending and campaign pacing to stay within budget constraints and adjust as needed.
• Stay Up to Date with Industry Trends:
• Stay informed about the latest trends, technologies, and best practices in digital marketing and media buying.
• Suggest innovative approaches and emerging platforms to enhance campaign effectiveness
• Relevant qualification in Digital Marketing.
• Proven experience (2 to 3 years) in digital media buying and ad campaign management, preferably within a marketing agency setting.
• Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
• Excellent communication skills, both written and verbal, to effectively interact with clients and internal teams.
• Detail-oriented with the ability to multitask and manage multiple campaigns simultaneously.
• Knowledge of programmatic advertising and audience targeting strategies is a plus.
• Certifications in relevant digital advertising platforms are advantageous.
Fill out the below form, to apply to join the community and explore the opportunity.