Digital Content Specialist

The Digital Content Specialist possesses a unique blend of creative prowess and analytical acumen. In this role, you'll be responsible for crafting compelling content across various digital platforms, from written pieces to visually engaging graphics. Your work will not only captivate audiences but also drive measurable results through data-driven insights.

Full Time

About this position

Budget: R35,000 - R55,000pm

Location: CPT, ZA

Working Type: Hybrid

Responsibilities include:

  • Content Creation: Adept in producing engaging written and visual content. Basic understanding of tools like Photoshop for graphic design.
  • Content Strategy: Proven ability to develop and execute content strategies aligned with overarching marketing objectives and target audience preferences.
  • Direct Marketing: Exposure to direct marketing to effectively engage and convert target audiences.Digital Marketing: Understanding of digital marketing principles and strategies, including sales/conversion funnels, SEO, PPC, email marketing, and social media.
  • PR: Understanding of the PR and media process, flow, and communication strategies.
  • Basic HTML & CMS: Knowledge of HTML and experience with Content Management Systems (CMS) to effectively manage and optimise digital content.
  • SEO Optimisation: Understanding of SEO best practices to optimise content for search engines and improve organic visibility.
  • Analytical Skills: Strong analytical skills to interpret data, identify trends, and optimise marketing campaigns for maximum impact.Proficiency in Google Analytics or similar analytics platforms is advantageous.
  • A/B Testing: Exposure to conducting A/B tests to optimise content performance and conversion rates.
  • Data Visualisation: Ability to interpret complex data sets and present insights in a clear and visually compelling manner would beadvantageous.

Skills and Experience:

  • Possess at least 3 years experience in the fintech, banking, gambling, insurance or gaming industry
  • Ambitious, driven, with a can-do, problem-solving attitude
  • Ability to self-manage
  • Highly creative and full of ideas
  • Analytical and inquisitive, with excellent attention to detail
  • Credible, confident, and articulate, with excellent communication and presentation skills
  • Deliver accurate, error-free and engaging content timeously
  • Excellent general and topical knowledge

Key Traits:

  • Attention to Detail: Meticulous attention to detail to ensure accuracy and quality in all content produced.
  • Quality of Work: Committed to delivering high-quality content that aligns with brand standards and resonates with target audiences.
  • Curiosity: Innate curiosity and a thirst for knowledge to stay abreast of industry trends, emerging technologies, and evolving consumer behaviours.
  • Problem-Solving Skills: Ability to think creatively and strategically to overcome challenges and optimise marketing performance.
  • Collaborative Spirit: Strong team player with excellent communication skills and the ability to collaborate effectively across departments.
  • Adaptability: Flexible and adaptable to changing priorities and able to thrive in a fast-paced, dynamic environment.
  • Results-Driven: Focused on driving measurable results and continuously improving performance through data-driven insights and experimentation.

How can I apply?

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