Digital Copywriter (Agency)

Main Responsibilities:

• Develop tactical content that fits within an existing campaign concept, and adapt for different platforms
• Delivering copy of the highest quality for social content including concept write ups, social post copy, scripts and in-video supers.
• Work closely with our paid media team to understand how to best use the variety of social media formats to develop content that works part of a wider consumer journey towards purchase.
• Confidently develop and present campaign concepts.
• Develop tactical content that fits within an existing campaign concept, and adapt for different platforms.
• Broadly understand that different markets have different cultural nuances and apply this knowledge to campaigns that are market-specific.
• Structure and create compelling creative decks (in both Keynote and PowerPoint.
• Staying abreast of new media formats and learning how to incorporate them into campaigns.

Qualifications:

• Min 4 years experience in data and research
• Should have worked in a previous role as a Copywriter
• Proven examples of conceptual campaign ideas that were executed on social media
• A passion for creativity and an education/background that involved artistic expression
• Proven track record of writing effective social copy for a variety of brands
• Experience in delivering one key message, to a selection of various audiences through varied copy iterations
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
• An innovative approach to the ways in which advertising is executed
• A thorough understanding of (and appreciation for) social media, and the main features, benefits and limitations of all of the major social platforms.
• An energetic team player, with a can-do attitude and a positive personality.
  

How can I apply?

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