Performance Marketing

Digital Lead (Agency)

We are looking for a Digital Lead to join our clients growing operation as part of the Cape Town/Joburg office with at least 7+ years digital media strategy experience and a proven track record of accountability owning all aspects of client delivery around Digital Media.

Full Time

About this position

Main Responsibilities:

  • An understanding of the evolving digital world on both the demand side (how people/ companies are using technology) and the supply side (emerging technologies).
  • Define and implement Digital Marketing plans and targets.
  • Manage and optimise large paid media marketing budgets across digital platforms and channels to meet KPI targets.
  • Managing Paid Channels to drive high converting traffic to all platforms (Desktop Web, Mobi Web, and Android & iOS Apps).
  • Develop & Implement overall Paid strategy, KPIs, reporting needs, and working cross-functionally across stakeholders.
  • Audience management to effectively target new users and high value returning users (Platform based audiences & client back-end data where available)
  • Experience analysing and interpreting data, presenting that data and executing necessary improvements, and monitoring and evaluating KPIs and digital metrics.


Qualifications and Experience

  • A tertiary degree is required preferably within Marketing
  • 5+ years’ experience in a senior Digital role
  • A track record of outstanding professional performance is essential
  • Experience managing a high-performing team

Certifications in at least one of the following:

  • Meta Professional Certification
  • AdWords
  • Google Analytics
  • GTM

Experience on the following platforms:

  • Extensive Google Ads Experience (preferred)
  • Google Search
  • Remarketing
  • Youtube
  • Google Analytics (Required)
  • App Advertising - Acquisition & Retention (Beneficial)
  • Google Marketing Platform (Beneficial)
  • TikTok for Business (Beneficial)
  • Meta Business Manager (Required)
  • Facebook/Instagram Ads (Required)
  • Tableau/Data Studio or similar data analysis tools

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.