Digital Lead (Agency)

Main Responsibilities:

• An understanding of the evolving digital world on both the demand side (how people/ companies are using technology) and the supply side (emerging technologies).
• Define and implement Digital Marketing plans and targets.
• Manage and optimise large paid media marketing budgets across digital platforms and channels to meet KPI targets.
• Managing Paid Channels to drive high converting traffic to all platforms (Desktop Web, Mobi Web, and Android & iOS Apps).
• Develop & Implement overall Paid strategy, KPIs, reporting needs, and working cross-functionally across stakeholders.
• Audience management to effectively target new users and high value returning users (Platform based audiences & client back-end data where available)
• Experience analysing and interpreting data, presenting that data and executing necessary improvements, and monitoring and evaluating KPIs and digital metrics.

Qualifications:

Qualifications and Experience

• A tertiary degree is required preferably within Marketing
• 5+ years’ experience in a senior Digital role
• A track record of outstanding professional performance is essential
• Experience managing a high-performing team

Certifications in at least one of the following:

• Meta Professional Certification
• AdWords
• Google Analytics
• GTM

Experience on the following platforms:

• Extensive Google Ads Experience (preferred)
• Google Search
• Remarketing
• Youtube
• Google Analytics (Required)
• App Advertising - Acquisition & Retention (Beneficial)
• Google Marketing Platform (Beneficial)
• TikTok for Business (Beneficial)
• Meta Business Manager (Required)
• Facebook/Instagram Ads (Required)
• Tableau/Data Studio or similar data analysis tools
  

How can I apply?

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