Digital Marketing Data & Insights Analyst (Agency)

Main Responsibilities:

• Analysing sales funnels and customer intent
• Measuring performance of online and offline campaigns
• Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Building dashboards on Google Data Studio and Power BI
• Pipelining, warehousing and querying data
• Running advanced queries
• Setting up of tracking and tagging on websites
• Assisting in building our MarTech stack
• Helping to evolve our insight generation and reporting capabilities
• Synthesize and work directly with a variety of stakeholders and multiple data sets to derive sophisticated data solutions and dashboards
• Support the marketing team with analytics, data visualisations and reporting
• Effectively communicate any data insights in strategy meetings with stakeholders, and promote data-informed decision making in the marketing team
• Measure the impact of marketing campaigns to business
• Creating reports and developing strategic insights from analysis of digital marketing activity, globally
• Maintaining and owning existing data pipelines and dashboards and ensuring accuracy
• Serve as a data expert and steward to successfully support operational needs
• Ensure that data is managed in compliance with Web 3.0 values, GDPR, POPI, CCPA, LGPD and industry regulations

Qualifications:

• Commercial experience using SQL experience and using data visualisation tools (PowerBI, Data Studio or otherwise)
• 2+ years of experience as a Marketing Data Analyst, Data Analyst, Analytics Manager or similar role
• Data-minded and results-focused with experience in measuring the impact of promotions, campaigns etc
• Comfortable working in a privacy-focused and GDPR-compliant environment
• Ability to take, absorb and action feedback from multiple partners and leaders across the business.
• Strong interpersonal and communication skills with the ability to effectively collaborate with all management levels
• Excellent project management and organisational skills
• Motivated, proactive, self-starter with a positive can-do attitude and ability to easily adapt to changing priorities and directions
• Experience in using the web, product analytics and ad platforms (Meta, Google Analytics, HubSpot, Salesforce, Supermetrics etc)
• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA

How can I apply?

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