Digital Media Strategist (Agency)

Main Responsibilities:

• Ability to interrogate and understand client briefs to translate into effective strategies
• Attend client briefing sessions - feedback, Q&A and reverts
• Develop digital media roadmap for clients that grows digital maturity
• Develop and defining the digital media strategies for;
• Annual Planning
• Campaigns
• Always On
• Tactical
• Presenting the digital media strategy to client team and delivering on requirements
• Demonstrating and showing an unrivalled understanding of the digital landscape, industry tools and data interpretation
• Show strong data analysis and interpretation skills
• Ability to set KPI’s in accordance with industry benchmarks aligned to client budgets
• Show strong audience mapping and segmentation abilities to enable excellent targeting
• Has an in-depth understanding of performance media tactics
• Re-marketing
• A/B testing
• CRO
• Research on consumer insights (digital media) and constantly updating changes in behaviour
• Ensure objectives and KPI’s are being met or adjusted when necessary relating to Media Strategies – required to work with Campaign Managers and Paid Media Specialists to track campaign performance against strategy
• Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
• Represents the media team in pitches and compiles relevant documentation to support RFP / new business proposals
• Keep up to date on industry trends, new ad formats and digital innovation
• Build and strengthen client relationships through knowledge and expertise

Qualifications:

• Ability to plan with small to large Media budgets
• Managing and building strong client relationships
• Understanding creative agency process and partners to develop high performing campaigns
• Ability to work with agency brand strategists, creative and operational teams to ensure Digital Media lens is applied upfront – relationship health drives strength of integration
• Having a strong understanding of the digital media landscape and opportunities
• Accuracy
• In-depth knowledge on ALL digital media channels
• Time management
• Strong technical and implementation knowledge
• Strong communication and relationship building skill
• Strong focus on performance media
• Quality assurance
• Minimum 5 years experience in digital media

How can I apply?

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