Performance Marketing

Digital Media Strategist (Agency)

The purpose of the digital media strategist is to develop an in depth understanding of the client’s business and marketing goals and translating channel strategies into focused KPI objectives. It is also imperative that the digital media strategist drives key relationships within clients’ businesses to drive digital media spend competencies.

Cape Town, ZA
Full Time

About this position

Main Responsibilities:

  • Ability to interrogate and understand client briefs to translate into effective strategies
  • Attend client briefing sessions - feedback, Q&A and reverts
  • Develop digital media roadmap for clients that grows digital maturity
  • Develop and defining the digital media strategies for;
  • Annual Planning
  • Campaigns
  • Always On
  • Tactical
  • Presenting the digital media strategy to client team and delivering on requirements
  • Demonstrating and showing an unrivalled understanding of the digital landscape, industry tools and data interpretation
  • Show strong data analysis and interpretation skills
  • Ability to set KPI’s in accordance with industry benchmarks aligned to client budgets
  • Show strong audience mapping and segmentation abilities to enable excellent targeting
  • Has an in-depth understanding of performance media tactics
  • Re-marketing
  • A/B testing
  • CRO
  • Research on consumer insights (digital media) and constantly updating changes in behaviour
  • Ensure objectives and KPI’s are being met or adjusted when necessary relating to Media Strategies – required to work with Campaign Managers and Paid Media Specialists to track campaign performance against strategy
  • Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
  • Represents the media team in pitches and compiles relevant documentation to support RFP / new business proposals
  • Keep up to date on industry trends, new ad formats and digital innovation
  • Build and strengthen client relationships through knowledge and expertise


  • Ability to plan with small to large Media budgets
  • Managing and building strong client relationships
  • Understanding creative agency process and partners to develop high performing campaigns
  • Ability to work with agency brand strategists, creative and operational teams to ensure Digital Media lens is applied upfront – relationship health drives strength of integration
  • Having a strong understanding of the digital media landscape and opportunities
  • Accuracy
  • In-depth knowledge on ALL digital media channels
  • Time management
  • Strong technical and implementation knowledge
  • Strong communication and relationship building skill
  • Strong focus on performance media
  • Quality assurance
  • Minimum 5 years experience in digital media

How can I apply?

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