Freelance Digital Media Planner

Main Responsibilities:

• Develop and execute digital media plans aligning with client objectives, target audience, and budgets.
• Implement tracking tags and pixels for campaign performance monitoring and data collection.
• Manage direct relationships with publishers, negotiating media buys for optimal placements and pricing.
• Maintain accurate and up-to-date chase lists to ensure campaign schedules are met.
• Build and maintain strong relationships with media owners, ensuring they meet commitments and objectives.
• Oversee the launch of digital media campaigns, ensuring timely delivery of creative assets to publishers.
• Continuously monitor campaign performance, analyse data, and provide data-driven optimisation recommendations.
• Generate detailed reports on campaign performance, offering insights and improvement recommendations.
• Track and manage campaign budgets, efficiently allocating resources while adhering to client constraints.

Qualifications:

• Proven experience in digital media planning and buying, preferably in a local market context.
• 3+ years experience in similar role
• Proficiency in digital media platforms, ad servers, and analytics tools.
• Strong negotiation skills and the ability to build and maintain relationships with media owners.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong written and verbal communication skills.
• Detail-oriented and highly organized.
• Self-motivated and able to work independently.
• Knowledge of SEO and SEM is a plus.
• Bachelor's degree in marketing, advertising, or a related field is preferred.

How can I apply?

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