Freelance Paid Search Specialist

Main Responsibilities:

Paid Search Campaign Management

• Develop and execute PPC strategies for clients across various industries.
• Manage, optimise, and monitor PPC campaigns on platforms such as Google Ads, Bing Ads, and other relevant advertising networks.
• Conduct keyword research, ad copy creation, and landing page optimisation to maximize campaign performance.
• Implement A/B testing and other optimisation techniques to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Stay up-to-date with industry trends and best practices to ensure our campaigns remain competitive.

Performance Analysis and Reporting

• Generate regular performance reports and provide insights into campaign performance.
• Analyse key metrics, such as click-through rate, conversion rate, impression share, and quality score.
• Identify areas for improvement and implement actionable strategies based on data-driven insights.
• Prepare and present performance reports to clients, outlining the impact of paid search efforts on their business goals.

Budget Management

• Develop and manage PPC budgets for clients, ensuring efficient allocation of funds across campaigns.
• Monitor spending and adjust budgets as needed to achieve client objectives.
• Implement bidding strategies to maximise ROI while staying within budget constraints.

Client Communication

• Act as the primary point of contact for clients, providing regular updates on campaign progress and performance.
• Collaborate with clients to understand their business objectives and adjust PPC strategies accordingly.
• Address client questions, concerns, and feedback in a professional and timely manner.

Campaign Expansion and Growth

• Identify opportunities for campaign expansion, including new keywords, ad groups, and targeting options.
• Research and recommend new PPC advertising features and opportunities that align with client goals.
• Work closely with the team to develop cross-channel marketing strategies that complement paid search efforts.  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience as a Paid Search Specialist with a focus on Google Ads and Bing Ads.
• Proficiency in PPC tools and platforms, including Google Ads, Google Analytics, Bing Ads, and others.
• +3 years experience in a similar role
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience with A/B testing and optimization techniques.
• Excellent communication and client management skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Certification in Google Ads and/or Bing Ads is a plus.

How can I apply?

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