Freelance Paid Search Specialist
We are looking for a Freelance Paid Specialist who will play a crucial role in optimising our clients' paid search campaigns to achieve their marketing goals. This role requires a deep understanding of pay-per-click (PPC) advertising, excellent analytical skills, and the ability to manage multiple campaigns effectively. Location: Johannesburg/Cape Town Working Type: Hybrid (Open to remote but would require an in-person induction week) Hours: 40 hours weekly Retainer: R34 000 - R38 000
Paid Search Campaign Management
- Develop and execute PPC strategies for clients across various industries.
- Manage, optimise, and monitor PPC campaigns on platforms such as Google Ads, Bing Ads, and other relevant advertising networks.
- Conduct keyword research, ad copy creation, and landing page optimisation to maximize campaign performance.
- Implement A/B testing and other optimisation techniques to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Stay up-to-date with industry trends and best practices to ensure our campaigns remain competitive.
Performance Analysis and Reporting
- Generate regular performance reports and provide insights into campaign performance.
- Analyse key metrics, such as click-through rate, conversion rate, impression share, and quality score.
- Identify areas for improvement and implement actionable strategies based on data-driven insights.
- Prepare and present performance reports to clients, outlining the impact of paid search efforts on their business goals.
- Develop and manage PPC budgets for clients, ensuring efficient allocation of funds across campaigns.
- Monitor spending and adjust budgets as needed to achieve client objectives.
- Implement bidding strategies to maximise ROI while staying within budget constraints.
- Act as the primary point of contact for clients, providing regular updates on campaign progress and performance.
- Collaborate with clients to understand their business objectives and adjust PPC strategies accordingly.
- Address client questions, concerns, and feedback in a professional and timely manner.
Campaign Expansion and Growth
- Identify opportunities for campaign expansion, including new keywords, ad groups, and targeting options.
- Research and recommend new PPC advertising features and opportunities that align with client goals.
- Work closely with the team to develop cross-channel marketing strategies that complement paid search efforts.
- Bachelor's degree in Marketing, Business, or a related field preferred.
- Proven experience as a Paid Search Specialist with a focus on Google Ads and Bing Ads.
- Proficiency in PPC tools and platforms, including Google Ads, Google Analytics, Bing Ads, and others.
- +3 years experience in a similar role
- Strong analytical skills and the ability to translate data into actionable insights.
- Experience with A/B testing and optimization techniques.
- Excellent communication and client management skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Certification in Google Ads and/or Bing Ads is a plus.
How can I apply?
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