Freelance Senior Brand Strategist

Main Responsibilities:

• Client Collaboration: Collaborate closely with senior clients to understand their brand objectives and develop strategic solutions that meet their needs.
• Brand Strategy: Develop comprehensive brand and communication strategies that drive brand growth and engagement.
• Creative Input: Work with our dynamic creative teams to ensure that brand strategies are effectively translated into creative campaigns that resonate with target audiences.
• Data and Analytics: Utilize data and analytics to assess the performance of campaigns, make data-driven recommendations, and continuously optimize strategies for maximum impact.
• Market Research: Stay updated on industry trends, consumer behavior, and competitive landscapes to inform and enhance strategic decisions.
• B2B Expertise: Apply your expertise in B2B marketing modalities to develop strategies tailored to the unique needs of business-to-business clients, where applicable.
• Collaboration: Collaborate with cross-functional teams to ensure seamless execution of strategies across various channels and touchpoints.

Qualifications:

• Experience: A minimum of 5 to 7 years of relevant experience in marketing and brand strategy.
• Education: A graduate degree in marketing or a higher qualification.
• Brand Strategy: Full competency in brand and communication strategy, with a proven track record of successful brand campaigns.
• B2B Marketing: Additional experience in B2B marketing modalities is advantageous.
• Data and Analytics: Proficiency in using data and analytics to inform strategic decisions and measure campaign effectiveness.
• Creativity: A creative mindset and the ability to think outside the box to develop innovative solutions.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and concisely.
• Team Player: Strong interpersonal skills and the ability to work collaboratively in a team-oriented environment.

How can I apply?

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