Freelance Senior Digital Designer

Main Responsibilities:

• Collaborate with brand and marketing agencies to align on digital objectives and ensure brand continuity across channels

• Collaborate with Copywriters and Front-end Developers to help shape the requirement into compelling communications and customer centric propositions

• Create and execute concepts for digital advertising

• Test assets, iterate and optimise based to improve their performance

• Design and develop homepages, landing pages, and email concepts

• Create digital assets (static, video, and HTML) for a range of platforms such as responsive websites and apps, CRM programs, eMail communications, social media, display advertising and eCommerce

• Create website assets from hero design to web animations

• Oversee HTML implementations to ensure the integrity of the work

• Present and defend design decisions in key milestone reviews with peers and executive level stakeholders

• Establish and promote design guidelines, best practices and standards

• Participate in studio discussions and give feedback during planning and strategy meetings

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Qualifications:

• Expertise in the design and communication disciplines including visual design and communication principles, layout, photo editing, video editing, animation, illustration, typography, copywriting, etc

• Understanding & ability to develop gamification and engagement driven experiences

• Formulate design and communication solutions to support and further develop our digital brand strategy

• Understanding of business metrics and the ability to translate company goals and objectives into digital experiences

• Develop screen designs and prototypes using industry tools such as Sketch, InVision, Adobe Creative Suite, Zeplin and OmniGraffle

• Experience working directly with developers to implement designs with good knowledge around CSS and HTML

• Application of design and communication best practices and web production techniques

• Presentation skills to clearly and effectively communicate design processes, ideas, and solutions to teams and clients

• Ability to develop, test and iterate on design or communication solutions quickly

• Knowledge of HTML, CSS and JavaScript is a plus

• 3+ years of Digital Design experience with preference given to candidates showcasing a strong portfolio of design and communication projects

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How can I apply?

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