Freelance SEO Specialist

Main Responsibilities:

• Develop SEO strategies and optimise sites to drive growth for a range of well-known clients
• Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities for paid media
• Run with content auditing and provide content and keyword strategies
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific (content strategy for client, optimising and uploading content)
• Assist with development and execution of communication/content strategies via social communities in coordination with SEO goals
• Research and implement search engine optimisation audits
• Administer search engine programmes (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
• Conduct Technical Site Audit (SEO) and recommendations to identify, plan, and implement technical SEO recommendations for websites including:
• Site architecture, page load speed and content optimization
• Site migrations, Conversion optimization and redesigns
• Off-site SEO
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and organic traffic
• Implement link building campaigns in coordination with client SEO goals
• Monitor and evaluate search results and search performance across the major search channels for monthly reporting and recommendations
• Assist on client pitch/proposal creation
• Explain technical terminology and processes
• Competitor analysis and research
• Keep abreast of industry changes within industry best practice

Qualifications:

• Relevant tertiary qualification
• Proficient in MS Office (i.e. Word / Excel / PowerPoint / Keynote etc.)
• Minimum 3 years’ experience as an SEO Specialist
• Advertising Agency experience will be advantageous
• Experience with UX best practices, strategy, and research
• Sound technical SEO background and thorough understanding of its place in the digital marketing portfolio
• Understand the fundamentals of web analytics
• Google Analytics/AdWords Certified
• Knowledge of Google Search Console and Google Tag Manager
• Knowledge of SEO Tools: Ahrefs, SEMrush, Screaming Frog and Bright Local
• Good to have - HTML background
• Good to have - Proficiency in Data Studio
• Good command of the English language (both verbal and written)
• Strong organisational and planning skills
• Strong time management skills
• Strong project management skills with the ability to prioritise and make progress on multiple concurrent projects as well as share progress with your team
• EE candidates only

How can I apply?

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