Freelance SEO Specialist

Retainer: R20 520 - R28 880. Location: CT or JHB (Preferably CT, Hybrid but open to remote). Contract duration: Month-to-month. EE candidates only.


About this position

Main Responsibilities:

  • Develop SEO strategies and optimise sites to drive growth for a range of well-known clients
  • Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities for paid media
  • Run with content auditing and provide content and keyword strategies
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific (content strategy for client, optimising and uploading content)
  • Assist with development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Research and implement search engine optimisation audits
  • Administer search engine programmes (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
  • Conduct Technical Site Audit (SEO) and recommendations to identify, plan, and implement technical SEO recommendations for websites including:
  • Site architecture, page load speed and content optimization
  • Site migrations, Conversion optimization and redesigns
  • Off-site SEO
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and organic traffic
  • Implement link building campaigns in coordination with client SEO goals
  • Monitor and evaluate search results and search performance across the major search channels for monthly reporting and recommendations
  • Assist on client pitch/proposal creation
  • Explain technical terminology and processes
  • Competitor analysis and research
  • Keep abreast of industry changes within industry best practice


  • Relevant tertiary qualification
  • Proficient in MS Office (i.e. Word / Excel / PowerPoint / Keynote etc.)
  • Minimum 3 years’ experience as an SEO Specialist
  • Advertising Agency experience will be advantageous
  • Experience with UX best practices, strategy, and research
  • Sound technical SEO background and thorough understanding of its place in the digital marketing portfolio
  • Understand the fundamentals of web analytics
  • Google Analytics/AdWords Certified
  • Knowledge of Google Search Console and Google Tag Manager
  • Knowledge of SEO Tools: Ahrefs, SEMrush, Screaming Frog and Bright Local
  • Good to have - HTML background
  • Good to have - Proficiency in Data Studio
  • Good command of the English language (both verbal and written)
  • Strong organisational and planning skills
  • Strong time management skills
  • Strong project management skills with the ability to prioritise and make progress on multiple concurrent projects as well as share progress with your team
  • EE candidates only

How can I apply?

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