Head of Strategy
We are looking for a Head of Strategy based in Johannesburg! Working Type: Hybrid, based in JHB CTC Range: R60 000 to 100 000. (Experience and Skill dependent).
Social Media Content Strategy:
- Develop and propose comprehensive social media content strategies to increase clients brand awareness, engagement, and conversions.
- Monitor industry trends and adapt the content strategy accordingly.
Performance Marketing Strategy:
- Drive performance marketing strategies with a strong data-driven mindset, using key performance indicators (KPIs) to measure and optimise campaigns.
- Develop, implement, and analyse clients advertising campaigns across various influencer channels.
- Analyse and propose ways a clients ad spend can achieve maximum ROI.
Influencer Marketing (Optional):
Measure the impact of influencer marketing campaigns and adjust strategies accordingly.
- Collaborate closely with the sales team to identify opportunities, understand client needs, and create strategic solutions.
- Develop sales enablement materials and provide strategic guidance to help the sales team acquire new business and retain existing clients.
- Utilise data analytics tools to assess the effectiveness of marketing and sales strategies.
- Provide insights and recommendations based on data analysis, continuously improving strategies.
Bachelor's degree in marketing, business, or a related field; advanced degrees or certifications are a plus.
Proven experience in social media content strategy and performance marketing strategy, with a strong focus on data analysis and KPI measurement.
Experience with influencer marketing is an advantage but not mandatory.
Strong analytical and problem-solving skills, including proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, capable of collaborating effectively with cross-functional teams.
Demonstrated ability to think creatively and strategically, with a keen eye for emerging industry trends.
Self-motivated, proactive, and results-oriented.
How can I apply?
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