Head of Strategy

Main Responsibilities:

Social Media Content Strategy:

• Develop and propose comprehensive social media content strategies to increase clients brand awareness, engagement, and conversions.
• Monitor industry trends and adapt the content strategy accordingly.

Performance Marketing Strategy:

• Drive performance marketing strategies with a strong data-driven mindset, using key performance indicators (KPIs) to measure and optimise campaigns.
• Develop, implement, and analyse clients advertising campaigns across various influencer channels.
• Analyse and propose ways a clients ad spend can achieve maximum ROI.

Influencer Marketing (Optional):

Measure the impact of influencer marketing campaigns and adjust strategies accordingly.

Sales Support:

• Collaborate closely with the sales team to identify opportunities, understand client needs, and create strategic solutions.
• Develop sales enablement materials and provide strategic guidance to help the sales team acquire new business and retain existing clients.

Data Analysis:

• Utilise data analytics tools to assess the effectiveness of marketing and sales strategies.
• Provide insights and recommendations based on data analysis, continuously improving strategies.

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Qualifications:

Bachelor's degree in marketing, business, or a related field; advanced degrees or certifications are a plus.

Proven experience in social media content strategy and performance marketing strategy, with a strong focus on data analysis and KPI measurement.

Experience with influencer marketing is an advantage but not mandatory.

Strong analytical and problem-solving skills, including proficiency in data analysis tools and platforms.

Excellent communication and interpersonal skills, capable of collaborating effectively with cross-functional teams.

Demonstrated ability to think creatively and strategically, with a keen eye for emerging industry trends.

Self-motivated, proactive, and results-oriented.

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How can I apply?

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