Marketing Manager

Marketing Operations & Programme Manager

The Marketing Operations and Programme Manager in will be responsible for overseeing and optimising the operational aspects of our clients marketing initiatives. This role will play a pivotal role in optimising and driving marketing processes, implementing technology solutions and ensuring a seamless coordination within the marketing department. This role requires a critical thinker with excellent organisational skills, a strong understanding of marketing processes, and a proven track record of successfully managing programs from conception to completion.

Full Time

About this position

Budget: R80,000 - R100,000

Location: CBD, Cape Town

Working Type: Hybrid, 3 days in office and 2 days at home

Main Responsibilities:

  • Programme Management:
    • Lead and oversee the end-to-end execution of marketing programs across corporate, content, and growth marketing.
    • Develop and maintain a comprehensive program management plan, ensuring alignment with overall marketing objectives.
    • Collaborate with cross-functional teams to define project scope, goals, and deliverables.
    • Oversee the day-to-day administration of marketing automation platforms, ensuring optimal performance, user access, and data integrity.
    • Implement and manage integrations between marketing systems and other tools, such as CRM platforms, analytics solutions, and third-party applications.
  • Operational Efficiency:
    • Implement and optimise operational processes to enhance the efficiency of marketing workflows.
    • Work closely with internal stakeholders to identify bottlenecks and streamline processes for on-time project delivery.
    • Establish and monitor key performance indicators (KPIs) to measure and improve operational performance
  • Data Management and Analysis:
    • Develop and maintain segmented marketing databases, leveraging demographic, behavioural, and firmographic data for targeted campaigns.
    • Implement regular data hygiene practices to eliminate duplicates, inaccuracies, and outdated information.
  • Timeline Management:
    • Develop and maintain project timelines, ensuring that all marketing requests are delivered on schedule.
    • Proactively identify potential delays and implement strategies to keep projects on track.
  • Quality Control:
    • Implement rigorous quality control measures to ensure that all marketing deliverables meet established standards.
    • Conduct post-project reviews to identify areas for improvement and implement corrective actions.
  • Campaign Execution:
    • Collaborate with the marketing team to plan and strategize campaigns, ensuring alignment with overall marketing and business objectives.
    • Monitor campaign execution, troubleshoot issues, and provide guidance to ensure campaigns are launched successfully and on schedule.
  • Reporting and Analytics:
    • Generate and analyse regular reports on key marketing performance indicators, including lead generation, conversion rates, and campaign ROI.
    • Provide actionable insights based on data analysis, helping the team make informed decisions for future marketing initiatives.
  • Collaboration and Communication:
    • Collaborate with sales, finance, and other departments to ensure marketing operations align with broader organisational goals.
    • Effectively communicate updates, changes, and best practices related to marketing operations to relevant stakeholders.
    • Foster strong collaboration between marketing teams, ensuring seamless communication and alignment of goals.
    • Act as a liaison between marketing, creative, and other relevant departments to ensure a cohesive and integrated approach to campaigns.
  • Training and Support::
    • User Training: Provide training and support to marketing team members on the use of marketing technology platforms, ensuring proficiency and adherence to best practices.
    • Troubleshooting: Address and resolve issues related to marketing technology, collaborating with vendors or internal IT as needed.

Experience Required:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing operations or a similar role.
  • Familiarity with marketing automation platforms and CRM systems.
  • Strong analytical skills with the ability to interpret complex data sets.
  • Analytical skills using tools like Google Analytics or similar.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo).
  • Understanding of CRM systems (e.g., Salesforce) and their integration with marketing platforms.
  • Analytical skills using tools like Google Analytics or similar.

How can I apply?

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