Paid Media Campaign Manager (Agency)

Main Responsibilities:

Requirements:

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Proven track record running performance-lead digital campaigns
• Ability to set up standard & custom pixel events and conversion tracking across Meta, Twitter, LinkedIn and TikTok
• Ability to set-up conversion tracking across Paid Social and Google analytics
• Minimum proven 2 years experience in running campaigns across social platforms (Meta, Twitter, *Advantageous: Tiktok, LinkedIn)
• Experience in managing digital campaigns with performance driven goals
• Experience with managing digital campaigns for video & mobile
• Must know how to work with budgets and how to allocate them effectively
• Ability to troubleshoot tech issues within social platforms and present solutions
• Must have the ability to understand and interpret strategy and execute this within applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to Digital Leads and client

Your tasks:

• Employ Strategic Campaign set up with sufficient research and following direction given by the Digital Lead
• Analyse campaign performance and make recommendations for optimization
• Regular review of performance of campaigns across performance and pacing
• Ensure campaign delivery against spend goals and Key Performance Indicators as established with the client and digital leads.
• Daily monitoring of campaigns to ensure performance goals and objectives are met
• Cross platform monthly reporting based on campaign KPIs
• Cross platform post campaign assessment reports to gauge overall campaign performance
• Ensure all correct media costs are reported on a monthly basis
• Ensure all administration is accurate and up to date
• Being able to motivate oneself & to continue self development
• Close daily collaboration with digital lead to understand client’s goals and needs, communicating campaign metrics and performance as needed
• Campaign performance analysis and presentation to digital lead and / or client service lead for all campaigns
• First level of troubleshooting and triage on technical and performance related issues

Qualifications:

Qualifications and experience:

• A tertiary degree is required preferably within Marketing
• 2+ years’ experience in digital media campaign management
• A track record of outstanding professional performance is essential

Essential certifications in the following:

• Meta Certified Digital Marketing Associate
• Meta Certified Media Planning Professional
• Meta Certified Media Buying Professional
• Twitter FlightSchool - Fundamentals > Launch and Connect Badge
• Twitter FlightSchool - Intermediate > Performance Fundamentals Badge

Advantageous experience in the following:

• Experience working in a Media Agency within HootSuite and Meltwater
• Experience with Facebook Pixel implementation and Twitter Conversion implementation.
• Experience with Google Analytics and how to implement & interpret data
• Ability to build reporting templates which is suited for client
• Experience with Monday.com project management platform
• Experience in TikTok for Business
• Experience in Google Ads Video Certification
• Experience in Google Ads Display Certification
• Google Ads - Measurement Certification

Experience on the following platforms:

• Google Analytics (Required)
• App Advertising - Acquisition & Retention (Beneficial)
• Google Marketing Platform (Beneficial)
• TikTok for Business (Beneficial)
• Meta Business Manager (Required)
• Facebook/Instagram Ads (Required)
• Extensive Google Ads Experience (preferred)
• Google Search & Remarketing
• Youtube
• Tableau/Data Studio or similar data analysis tools (preffered)
  

How can I apply?

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