Performance Marketing

Paid Media Specialist (Agency)

This individual has a crucial role in strategic performance planning and recommendations, social campaign optimisation and insights reporting of our clients Digital Media Campaigns.

CPT or JNB, ZA
Full Time

About this position

Main Responsibilities:

Media Planning:

  • Proficient in Digital Media Planning
  • Propose new Digital channels for a client when they become available and are relevant
  • Ability to set KPI’s for campaigns and budgets if they are not pre-defined
  • Conduct research and find the insight in the research for proposals and campaigns
  • Identify the right audiences and channels for a campaign
  • Effectively manage media channels to deliver on Cost, Quality, and Timing targets
  • Creative thinking on campaign execution using multiple Digital media channels

Implementation:

  • Successfully implement Social campaign set-ups
  • Implement media plans
  • Manage budgets spends accurately
  • Manage program execution and financial performance while ensuring that we deliver to KPI’s

Optimisation:

  • Review live data and recommend changes to affect overall campaign performance.
  • Manage key conversion points in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Optimize our marketing’s conversion paths
  • Increase conversion rates and drive marketing-qualified leads
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies
  • Achieve and in most cases exceed KPI’s for the business
  • Proactively use optimisations and insights for future campaigns/iterations

Reporting:

  • Derive insights and propose tactics and recommendations.  
  • Propose changes and channel experimentation for enhanced results

Qualifications:

Certifications:

  1. Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)  
  2. Facebook Certifications (Blueprint)
  3. GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
  4. LinkedIn Campaign Manager
  5. Attend and pass all required training on tools and channels

Requirements:

  • Past experience with web analytics, A/B testing, and inbound marketing tactics
  • Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Ability to engage directly with clients
  • Understanding of media and advertising operations process

How can I apply?

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