Social Media Lead

Main Responsibilities:

Leadership:

• Directing strategic thinking for social media within the agency and with our clients.

• Have a clear understanding of our clients, their business and their brands and social media requirements.

• Ideally be the go-to person in the agency for insights and recommendations for anything social media, content and/or Influencer related.

• Drive Social Media innovation by staying on top of new trends, platforms, and new opportunities.

• A hands-on leader that will guide and grow the social media department.

• You will be the direct line manager for those in your department. Your role will require you to take on the day-to-day management of the team including mentorship, skill development, career growth to ensure performance is of a high calibre.

Strategy:

• Be able to translate goals/objectives/plans of client’s

business/marketing into needs for social media.

• Monitor clients, consumer, competitor, industry, and social landscape/trends activity.

• Proactively create social media, content marketing and Influencer strategies, measurement plans and/or proposals to add value to teams and clients.

• Produce reports, research, analysis, audits, planning, pitches, proposals, costings, strategy documents and any other output required to move new and existing clients forward in their journeys.

• Be an advanced user in all tech and tools relevant to your role.

• Formulate and implement social media best-practices guides and keep up to date with all trends and changes on social media.

• Ability to take research, trends, data, and industry information to create clear creative guide and/or direction for creative resources.

• Collaborate with creative, technical, or strategic resources alike to produce the best output.

Social Media Management:

• Responsible for the oversight of Social Media Managers output including channel & content; planning, set up, management and maintenance.

• Oversee content briefing/reviews/creation, content management, and scheduling.

• Collaborate, lead and or manage various agency departments to produce campaign, stand alone, ad-hoc and tactical marketing. • Onboard new clients or assist with transition period.

Department Integration:

Establish and manage relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. As well as network, collaborate, direct, guide and/or influence activities thereof.

This is including but not limited to:

• In-House Departments

• Social Media Platforms

• Paid Media Agencies and/or Publishers

• Influencer Management

• Online Listening & Reputation Management

• Content Marketing & Production

• Technology Development (AR, VR or AI)

• Immerging technology etc.

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Qualifications:

• Relevant degree in advertising, marketing, social media, communication science or equivalent

• Proven work experience in Social Media Management ideally with experience managing / mentoring staff as well as experience in strategy.

• Proven knowledge and experience in the fundamentals of classical and digital marketing

• In-depth knowledge and application of content marketing • Excellent verbal and written communication skills

• Strong analytical and project management skills

• Excellent interpersonal skills

• Experience managing a team

• Excellent public speaking and presentation skills

• Highly organized, deadline driven and confident in a fast-paced environment

• Understanding of the South African market across demographics and how this relates to social media channels and communications

• Deep understanding of the various digital and Social Media marketing channels and how to use them differently to achieve campaign and business objectives

• Experience with retail brands is beneficial

• Excellent command of English, both written and verbal.

• Valid, driver's license and own transport.

Technical skills/knowledge:

• Comfortable with MAC, Microsoft Office products and Google products

• Proactive Social Certifications - Intermediary to Advanced

• Advantageous: Google Analytics Academy Certification - Basic Level

• Other online training on social media platforms / analytics also acceptable

• Social Media content management platforms (HootSuite, Falcon Social or similar)

• Social Media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)

• Understanding and implementation of UTM Tags for paid media campaigns

• Influencer Management & Reporting Platforms such as Stellar

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.

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