Betway
April 2024

From Policy Shift to Perfect Fit: How Fundi Found Betway's Dream Marketing Team (In 3 Weeks!)

Betway, experiencing explosive growth, needed niche marketing talent (gaming industry) fast. Fundi delivered! We filled 4 key roles (in-office) within 3 weeks, empowering Betway's marketing team for success.

Services

Contract Recruitment & Management

Type of Contractor

Traffic Coordinator, Multimedia Designers & Copywriters

Placement Rate

100%
Contractors placed with Betway

Contract Type

4 Months
Full-tiime Contracts

Project Overview

Challenge: Betway, experiencing rapid growth, needed to expand their marketing team for the first time by hiring contractors.  However, their traditional policy of full-time, in-office staff presented challenges:

  • Sourcing talent unfamiliar with the gaming industry.
  • Finding candidates comfortable with a full-time, in-office environment.

Solution: Betway's Head of Design, familiar with Fundi's expertise from a previous collaboration, contacted them for assistance. Fundi would source and place the following contractors:

  • 1 Senior Traffic Coordinator
  • 2 Multimedia Designers
  • 1 Copywriter

Goal:

  • Secure highly skilled marketing talent with experience in the gaming/betting industry.
  • Fill all positions with full-time, in-office contractors within a tight timeframe.

Execution

Fundi's expertise shines in crafting agile talent solutions. Here's how we delivered for Betway:

  • Leveraging Industry Knowledge: Fundi utilised their expertise in the marketing recruitment space, specifically focusing on the gaming/betting industry. This ensured a pool of qualified candidates familiar with the specific needs of Betway's projects.
  • Overcoming Location Constraints: Recognising the current preference for remote or hybrid work, Fundi strategically targeted candidates who thrived in a full-time, in-office environment.
  • Streamlined Process:  Fundi's efficient recruitment process included thorough sourcing, interviewing, contract negotiation, and placement.

Results

The Fundi Effect:

  • Meeting Tight Deadlines:  Fundi successfully sourced, interviewed, negotiated contracts, and placed all four desired candidates within a remarkable 3 weeks.
  • Filling the Gap: Betway secured the skilled marketing talent they needed to address their workload demands and growth objectives.
  • Industry Expertise Matters: Fundi's deep understanding of the gaming industry allowed them to deliver candidates with the specific experience Betway required.
  • Building Strong Partnerships:  By exceeding expectations, Fundi solidified their role as a trusted recruitment partner for Betway's future talent needs.
Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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