Lifecycle Marketing & CleverTap Specialist

CTC: R40 000 - R50 000 per month (inclu. medical aid contribution and group life cover)

Location: Cape Town, ZA

Working Type: Full time in office

Main Responsibilities:

• CleverTap Ownership
  
  • Design, build, and optimize customer journeys using CleverTap's Campaign and Journey Builder
  • Create and manage behavioural and property-based segments, triggered segments, and funnel targeting
  • Track and manage customer cohorts across lifecycle stages
  • Partner with Product & Engineering to define and support lifecycle event tracking schema
  • Use CleverTap analytics to improve journey performance and conversion
  Lifecycle & Campaign Management
  • Collaborate with marketing, product, and data teams to define lifecycle campaign strategies
  • Execute multi-channel campaigns (Push, SMS, Email, In-App) with personalized, dynamic content
  • Set up A/B tests and experiments to optimize engagement and retention
  • Develop automated lifecycle journeys (e.g., onboarding, cart abandonment, win-back, payment reminders)
  Analytics & Reporting
  • Report on open rates, click-throughs, conversions, and cohort retention
  • Provide actionable insights and regular performance reports
  • Maintain up-to-date documentation of journeys, segments, and logic
  Cross-Functional Collaboration
  • Work with design and content teams to ensure brand-aligned messaging
  • Partner with data/engineering teams to maintain clean data flows and tracking
  • Act as CleverTap champion within the business -- sharing platform knowledge and best practices
  
  

Technical Requirements:

• 3+ years in CRM, retention, or lifecycle marketing
• Hands-on experience with CleverTap or similar platforms (Braze, MoEngage, Iterable)
• Deep understanding of segmentation, personalization, and journey orchestration
• Experience managing campaigns across push, SMS, email, and in-app messaging
• Strong analytical mindset with experience in funnel, cohort, and attribution analysis
• Familiarity with event tracking and behavioural triggers
• CleverTap (or equivalent)
• MS Office Suite
• Understanding of UTM parameters and event schema
• ‍Bonus:
  • SQL, Looker/Tableau/Power BI

How can I apply?

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