Capitec
April 2024

The Talent Chameleon: How Fundi Filled Capitec's Ever-Changing Marketing Needs

Fundi helped Capitec build a scalable marketing team by sourcing 7 contract designers & copywriters. Our agile approach provided the perfect talent to meet their fluctuating quarterly needs.

Services

Contract Recruitment & Management

Type of Contractor

Designers & Copywriters

Placement Rate

100%
Contractors placed with Capitec

Contract Type

3 Months (Rolling)
Full-tiime Contracts

Project Overview

Challenge: Capitec Bank's studio team faced a unique challenge. Their demand for copywriting and design fluctuated quarterly, making permanent hires inefficient. They needed a solution to source skilled talent for 3-month contracts, with the option for extension based on performance.

Solution: Fundi was brought in to source 7 contractors - a mix of copywriters and designers - for Capitec's studio team.

Goal:

  • Achieve a flexible talent pool to meet Capitec's fluctuating quarterly needs.
  • Source highly skilled designers and copywriters for full-time, 3-month contracts.
  • Offer Capitec the option to extend contracts for high-performing individuals.

Execution

Fundi's expertise shines in crafting agile talent solutions. Here's how we delivered for Capitec:

  • Collaborative Role Definition: We worked closely with Capitec to define specific roles and responsibilities for each contractor, ensuring a clear match between skills and project goals.
  • Market-Aligned Rates: Our research identified competitive market rates, guaranteeing a budget that satisfied both Capitec and the recruited talent.
  • Strategic Sourcing & Meticulous Vetting: We actively sourced and meticulously vetted a pool of designers and copywriters, finding individuals who could seamlessly adapt to Capitec's specific needs.
  • Built-in Flexibility: To provide maximum agility, Fundi prepared backup options in case Capitec needed to swap a designer with a copywriter (or vice versa).

Results

The Fundi Effect:

  • 7 Successful Placements: We successfully filled all 7 positions with highly skilled designers and copywriters, delivering the perfect talent mix for Capitec's needs.
  • Agile Team, Adaptable Results: The provided backup options allowed Capitec to build a flexible team composition, ensuring they could adapt to any project requirements.
  • Open Communication, Seamless Execution: Regular feedback sessions facilitated ongoing quality control and ensured project satisfaction for both Capitec and the contractors.
Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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