Copywriter

Key Duties & Requirements:

• Write engaging short- and long-form copy across CRM, campaigns, landing pages, social media, web content, banners, and promotional materials.
• Translate creative briefs into clear, on-brand, commercially effective messaging tailored to different audiences and channels.
• Develop compelling campaign, promotional, and brand copy across sports betting, online casino, and digital marketing initiatives.
• Use customer insights, testing results, and behavioural data to improve clarity, engagement, click-through rates, and conversion.
• Ensure consistency in tone of voice, grammar, accuracy, compliance, and brand standards across all written content.
• Use AI tools responsibly to support ideation, drafting, and workflow efficiency while maintaining high-quality original writing.

Technical Requirements & Qualifications:

• Relevant tertiary qualification in Copywriting, Journalism, Communications, Marketing, English, Media, or related field.
• 3-5 years experience in copywriting, content creation, or digital marketing writing roles.
• Strong digital writing portfolio demonstrating promotional, CRM, social, and editorial copy.
• Strong computer literacy (MS Office Suite). Excellent command of written and verbal English.