Google Ads Performance Specialist

Key Duties & Responsibilities:

• Support Google Ads search strategy and campaign optimisation.
• Work directly within the Google Ads interface to manage accounts and resolve issues.
• Troubleshoot campaign performance, account verification and policy-related issues.
• Provide human oversight of AI-generated campaigns, recommendations and automated actions.
• Identify and resolve issues with AI agents, including campaign errors, Google Ads policies and restricted claims in areas such as health.
• Support the campaign managers with day-to-day administration and operational tasks.
• Help improve the logic, accuracy and effectiveness of the agency's AI-powered advertising systems.
• Manage a portfolio of ecommerce and service-based clients.

Requirements & Qualifications: 

• Strong, hands-on Google Ads experience, particularly in Search strategy and campaign management.
• You must know Google Ads. 3+ years of hands-on experience with real spend under your own management is non-negotiable
• Strong across Search, Shopping and Performance Max, including Merchant Center and feeds
• Solid with GA4, Google Tag Manager and conversion tracking
• Fluent in ROAS, CPA, CAC, conversion rate, AOV and LTV5
• Comfortable using AI tools every day
• A clear, confident communicator with clients
• Agency experience preferred.
• Experience working across multiple accounts simultaneously.
• Exposure to both ecommerce and service-based businesses.
• Strong troubleshooting and analytical skills.
• Able to understand campaign structure, bidding, budgets, search terms and account performance.
• Confident identifying and challenging incorrect AI-generated decisions.
• Familiarity with Google Ads policies, verification requirements and restricted advertising categories is advantageous.
• Comfortable working in a fast-paced, collaborative and evolving environment.
• Curious, adaptable and willing to learn new systems and AI workflows.