Product Marketing Manager (Contract)
Our client is looking for a strategic, commercially minded Product Marketing Manager to drive the successful growth, adoption, and performance of its product portfolio. This role sits at the intersection of product, marketing, customer insight, and commercial strategy. You'll be responsible for developing compelling product positioning, bringing new products and campaigns to market, and ensuring marketing initiatives deliver measurable business outcomes. Working closely with cross-functional teams, you'll turn customer insights and data into impactful marketing strategies that strengthen the brand and drive customer engagement. This is an excellent opportunity for someone who enjoys balancing strategic thinking with hands-on execution while collaborating across multiple business functions.
About this position
Key Duties & Responsibilities:
Product Marketing Strategy
- Develop and execute product marketing strategies aligned to business objectives.
- Define compelling product positioning, value propositions, and messaging for target customer segments.
- Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns.
- Identify market opportunities through customer and competitor insights.
Campaign Management
- Lead the planning, execution, and optimisation of integrated marketing campaigns across multiple channels.
- Manage campaign timelines, budgets, and resource allocation.
- Ensure campaigns are delivered on time, within budget, and achieve defined business objectives.
- Continuously optimise campaigns based on performance data and customer insights.
Customer & Market Insights
- Conduct market research and competitor analysis.
- Analyse customer behaviour, segmentation, and trends to identify growth opportunities.
- Translate customer insights into actionable marketing strategies.
- Work closely with analytics teams to inform marketing decisions.
Performance & Analytics
- Monitor campaign performance using relevant marketing and business KPIs.
- Measure campaign effectiveness and return on investment (ROI).
- Prepare reports and recommendations for continuous improvement.
- Use data to identify optimisation opportunities and support strategic decision-making.
Stakeholder Management
- Build strong relationships with internal stakeholders across Product, Sales, Digital, Analytics, Creative, and Commercial teams.
- Influence senior stakeholders through insight-driven recommendations.
- Align cross-functional teams around shared business objectives.
- Present campaign strategies, performance updates, and recommendations to leadership.
Marketing Excellence
- Champion marketing best practices across the business.
- Contribute to governance, process improvements, and knowledge sharing.
- Drive continuous innovation within product marketing initiatives.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- Clear criminal record
- 5–8+ years' experience in Product Marketing, Brand Marketing, or Strategic Marketing
- Proven experience developing and executing integrated marketing campaigns.
- Experience managing go-to-market strategies and product launches.
- Strong experience using customer insights, segmentation, and market research to inform marketing decisions.
- Experience working with cross-functional teams in a complex business environment.
- Demonstrated experience managing marketing budgets and campaign performance.
- Experience presenting to and influencing senior stakeholders.
- Experience within financial services, telecommunications, fintech, or other customer-centric industries will be advantageous.