SEO & GEO Specialist (Freelance)
We are looking for an experienced SEO & GEO Specialist to join its growing freelance network and support a range of client projects. This is a specialist execution and advisory role focused on ensuring that client websites and digital assets are discoverable, technically sound and optimised for both traditional search and the rapidly evolving AI search landscape. The client will own the overarching client strategy and provide the relevant business, brand and sector context. You'll bring the specialist expertise needed to audit, optimise and execute against that strategy. The ideal freelancer understands that modern search is about more than simply inserting keywords into a website. You’ll have a strong understanding of technical SEO, on-page optimisation, content structure, search intent and Generative Engine Optimisation (GEO), with a clear view of how consumers increasingly use AI tools to discover businesses, products and services.
About this position
Key Duties & Responsibilities:
- Conduct comprehensive SEO audits across client websites.
- Identify technical, structural, content and on-page SEO opportunities.
- Conduct keyword and search-intent research.
- Develop recommendations around website architecture, metadata, headings, internal linking and content structure.
- Optimise website content for relevant search queries and user intent.
- Identify opportunities to improve organic visibility and rankings.
- Review technical SEO fundamentals including crawlability, indexation, site structure, redirects, canonicalisation and other relevant factors.
- Assess existing website content and identify gaps or opportunities for improvement.
- Develop recommendations for content that supports both traditional search and AI discovery.
- Conduct GEO / AI search audits and identify opportunities to improve visibility within AI-generated search results.
- Assess how brands, businesses, services and locations are represented across AI search experiences.
- Develop practical GEO recommendations covering content structure, topical authority, entities, FAQs, blog posts and other relevant signals.
- Support the creation of content plans designed to improve discoverability across both search engines and AI platforms.
- Work alongside the website, content, creative and marketing specialists to ensure SEO/GEO considerations are incorporated into projects from the outset.
- Provide clear, actionable recommendations rather than overly technical reports that are difficult to implement.
- Track and report on relevant performance indicators where required.
- Stay up to date with changes in search behaviour, search algorithms and the evolving AI search landscape.
- Deliver audits, recommendations and implementation work within agreed project timelines.
Requirements & Qualifications:
- 3+ years of hands-on SEO experience, ideally with agency or multi-client experience.
- Strong technical and on-page SEO knowledge.
- Proven experience conducting SEO audits and implementing recommendations.
- Strong understanding of keyword research, search intent, content optimisation and website architecture.
- Demonstrable experience with GEO / Generative Engine Optimisation / AI search optimisation.
- A strong understanding of how people are increasingly using AI tools to discover information, businesses and services.
- Experience with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog or similar.
- Strong analytical and problem-solving skills.
- Excellent understanding of how SEO connects with website UX, content and conversion.
- Experience with B2C search behaviour is particularly valuable.
- Property, real estate, student accommodation, hospitality, travel, lifestyle or other consumer-sector experience would be advantageous, but is not essential.
- Able to take a strategy and brief and independently execute the required work.
- Strong attention to detail and a high standard of written and analytical output.
- Comfortable working to tight deadlines.
- Reliable, responsive and able to turn work around quickly when required.
- Comfortable working through an agency feedback process and implementing revisions efficiently.
- Able to clearly communicate technical recommendations to non-technical stakeholders.