Social Media and Content Manager

Key Duties & Responsibilities:

Social Media Strategy & Ownership

• Own the day-to-day social media function across our portfolio of brands.
• Develop and implement social media strategies aligned to each brand's objectives, audience and positioning.
• Build and manage monthly content calendars across multiple brands and platforms.
• Ensure content is purposeful, relevant and cohesive rather than simply filling a content calendar.
• Identify opportunities to improve engagement, reach and overall brand presence.
• Stay ahead of social media trends, platform developments and emerging content formats.
• Develop proactive and reactive content opportunities based on what's happening across the business, hospitality industry and wider culture.
• Take ownership of new brand launches and ensure social media is integrated into the launch strategy from the outset.

Content & Creative

• Develop creative concepts and content ideas across Instagram, TikTok, LinkedIn, Facebook and other relevant channels.
• Translate brand strategy and positioning into engaging social-first content.
• Write compelling, channel-appropriate copy while maintaining each brand's tone of voice.
• Brief and collaborate with designers, photographers, videographers and content creators.
• Leverage existing UGC, photography, video and creator networks to maximise the content available to the business.
• Identify when new photography, video or UGC is required and proactively organise shoots or content opportunities.
• Have a strong visual eye and understand what makes content engaging in a social environment.
• Be comfortable contributing to or appearing in content where appropriate.

Analytics, Reporting & Optimisation

• Own monthly social media reporting across the relevant brands and channels.
• Monitor key performance metrics and identify trends, opportunities and areas for improvement.
• Understand what the data is actually saying rather than simply reporting numbers.
• Use performance insights to inform future content and social strategies.
• Set meaningful channel-specific goals and track progress against them.
• Continuously test, learn and optimise content based on performance.
• Identify underperforming content and proactively develop ways to improve results.
• Prioritise meaningful engagement and audience interaction over vanity metrics alone.

Community & Brand Management

• Manage and curate social media communities across the portfolio.
• Respond to comments, messages and reviews in a timely and brand-appropriate manner.
• Build genuine relationships with audiences, creators, partners and teams across our locations.
• Maintain consistency in brand voice, messaging and visual identity.
• Ensure each brand feels authentic to its audience while remaining aligned with the wider brand.

Collaboration & Business Growth

• Work closely with the Head of Brand, marketing team, designers and wider business.
• Build strong relationships with teams across Neighbourgood's hotels, restaurants, workspaces and other locations.
• Proactively seek out stories, events, people and experiences that can be turned into compelling content.
• Coordinate with internal and external content resources to ensure the business gets maximum value from its creative ecosystem.
• Contribute to the social strategy for new brands, properties and markets as the business continues to grow.
• Bring ideas to the table and identify opportunities rather than waiting for briefs.
• Take ownership of projects from idea through to execution and reporting.

Requirements & Qualifications: 

• 3–5 years' experience in social media, digital marketing, content or a related field.
• Proven experience owning social media strategy and execution for a brand or portfolio of brands.
• Strong experience across Instagram, TikTok, LinkedIn and Facebook.
• Excellent content planning and calendar management skills.
• Strong copywriting and storytelling ability.
• Experience using social media analytics to inform strategy.
• Experience producing or managing monthly social media reporting.
• A strong understanding of social trends and platform behaviour.
• A strong visual and creative eye.
• Excellent organisational and project management skills.
• Strong attention to detail.
• The ability to work independently and take ownership.
• Excellent interpersonal and communication skills.
• A proactive, entrepreneurial mindset.
• The ability to work comfortably in a fast-moving environment with changing priorities.

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