Social Media Specialist (Freelance)
Our client is looking for an experienced Social Media Specialist to support the delivery of organic and paid social projects across its growing client base. We're looking for someone with a strong understanding of TikTok and Instagram who can take an established strategy and brief and turn it into engaging, platform-native content that is delivered to a high standard. This role is focused on execution rather than overarching strategy. Harris Studios' internal team will provide the strategy, brand guidelines, audience information and campaign direction. Your role will be to bring that strategy to life across social channels. Projects could include social media scheduling, caption writing, content adaptation, platform management, creative coordination and supporting paid social activity. The ideal freelancer understands that social media is not simply about posting consistently. Content needs to be relevant, engaging, on-brand and designed to achieve a clear objective.
About this position
Key Duties & Responsibilities:
- Execute social media activity across Instagram and TikTok, with additional platforms where relevant.
- Translate an approved content strategy into platform-native social content.
- Build and manage social media content calendars.
- Schedule and publish content accurately and consistently.
- Write engaging, platform-appropriate captions and copy.
- Adapt existing creative and content into different formats for social channels.
- Identify opportunities to repurpose existing assets into additional social content.
- Ensure all content follows relevant brand guidelines and campaign objectives.
- Support the development and execution of organic social campaigns.
- Assist with paid social execution where relevant to your experience.
- Coordinate with designers, video editors and other specialists to ensure assets are delivered correctly.
- Ensure content is formatted appropriately for each platform.
- Monitor relevant engagement and performance metrics.
- Provide insights and recommendations based on social performance where required.
- Keep up to date with platform trends, emerging formats, content behaviours and best practices.
- Deliver content and scheduling requirements within tight project timelines.
- Implement feedback quickly and accurately through the client review process.
Requirements & Qualifications:
- 3+ years of hands-on social media experience, ideally within an agency or multi-client environment.
- Strong expertise across Instagram and TikTok.
- Demonstrable experience managing social media for consumer-facing brands.
- Strong understanding of platform-specific content formats, trends and audience behaviours.
- Excellent copywriting and caption-writing ability.
- Experience creating and managing content calendars and scheduling content.
- Strong understanding of social media analytics and performance metrics.
- Experience with social scheduling and management platforms.
- Experience working with Canva and/or Adobe Creative Cloud is advantageous.
- An eye for strong visual content and an understanding of what makes content feel native to each platform.
- Experience working with short-form video content is highly advantageous.
- Paid social experience, particularly Meta Ads and TikTok Ads, would be beneficial.
- Strong attention to detail and excellent organisational skills.
- Able to work quickly and confidently from an existing brief.
- Comfortable working to tight deadlines and managing multiple pieces of content.
- Responsive, reliable and proactive.
- Comfortable receiving feedback and working through multiple rounds of internal and client revisions.
- Experience in property, real estate, student accommodation, hospitality, lifestyle or other B2C sectors would be advantageous, but is not essential.