Brand Manager
You will be responsible for leading the development, delivery and embedding of the clients brand strategy by positioning and growing the brand across various marketing and social media platforms using various marketing initiatives and communication channels, developing brand activities and campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships, and using a variety of data to drive volume and profitability with the objectives of growing the clients reputation as the sports betting and online gaming brand of choice; ensuring that the brand remains recognisable, up to date and exciting to customers.
About this position
Budget: Market-related
Location: City of Cape Town
Working Type: In-office full time
In line with the company's internal policy, an EE candidate will be preferred.
Main Responsibilities:
- Work alongside the Chief Marketing Officer and Creative Director to develop the SunBet Brand and CI guidelines aligned to the overall Brand strategy.
- Define and manage SunBet’s brand communication strategy using a variety of media, initiatives and campaigns.
- Research and analyse industry trends, consumer insights and public perceptions on a regular basis to ensure the SunBet brand is positioned correctly.
- Work with the head of marketing to oversee new and ongoing marketing and advertising activities, including the production of TV commercials, radio campaigns, OOH, and print advertisements.
- Design brand marketing plans for major sporting events (e.g. NGC, Poker Tour, etc.).
- Monitor the quality of campaign deliverables and complete post-mortem feedback to evaluate the success of campaigns and assess ROI and KPIs.
- Oversee social media accounts and ensure brand consistency.
Qualifications:
- A 3-Year Degree in Marketing or Communications is required.
- Candidates must have 10 years of experience in brand management, with at least 5 years of in-depth experience co-ordinating brand marketing activities and campaigns.
- Experience managing a brand across multiple markets is necessary.
- Experience in the sports betting industry is an advantage.
How can I apply?
Fill out the below form, to apply to join the community and explore the opportunity.
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