Brand Manager (EE)

Budget: R45 000 - R50 000

Location: Century City, Cape Town

Working Type: Non-Remote (In-Office)

EE Position

Main Responsibilities:

• Develop Brand and PR Strategies: Formulate innovative strategies to elevate the brand's presence, bolster brand equity, and drive towards financial targets. Your vision will guide our brand's narrative and public perception.
• Creative Development: Lead the development of compelling communication assets that resonate with our target audience, ensuring consistency and adherence to best practices in messaging and design.
• Social Media Management: Oversee our social media ecosystem, ensuring consistent engagement and impactful content that cuts through the noise of the digital landscape.
• Market Automation: Implement personalized data communication strategies to enhance customer experiences and drive sales through targeted marketing efforts.
• Market Analysis and Insights: Conduct in-depth market data analysis and consumer trend research to glean insights that inform strategic decision-making and campaign development.
• Restaurant/Franchisor Environment: Deepen your understanding of the restaurant and franchisor landscape, leveraging this knowledge to tailor strategies that resonate with our diverse network of stakeholders.
• Communication Channel Optimization: Identify and leverage the most effective traditional and digital marketing channels to maximize reach and impact.
• Project Management: Oversee the execution of marketing initiatives from conception to completion, ensuring projects are delivered on time and within budget.
• Agency and Service Provider Management: Manage relationships with external partners, including agencies and service providers, overseeing day-to-day operations and negotiating legal agreements to ensure optimal performance and compliance.
• Budgeting and Forecasting: Exercise fiscal discipline by meticulously managing budgets, forecasting expenditures, and optimizing resource allocation to maximize ROI and drive sustainable growth.

Qualifications:

• Curiosity and Awareness: You possess a natural curiosity and stay abreast of current events and trends, demonstrating a keen interest in the world around you.
• Passion for the Brand: You're not just a fan; you're passionate about the brand and its unique offerings, embodying the spirit of the brand in everything you do.
• Strong Communication Skills: Your communication skills are exceptional, both written and verbal, and you excel in presenting ideas effectively to various stakeholders.
• Influencing and Negotiation: You have a knack for influencing others and are adept at negotiating win-win outcomes, leveraging your interpersonal skills to drive collaboration and consensus.
• Collaborative Nature: You thrive in diverse team environments, collaborating seamlessly with individuals from different backgrounds and teams to achieve common goals.
• Goal-Oriented and Adaptable: You're driven by goals, with a relentless focus on achieving results. You demonstrate adaptability and resilience in the face of ambiguity and change.
• Analytical Problem-Solving: You make decisions based on evidence and employ analytical problem-solving techniques to tackle complex challenges effectively.
• Attention to Detail and Project Management: Your attention to detail is impeccable, and you excel in managing multiple projects simultaneously, ensuring each one is executed flawlessly and on schedule.
• Entrepreneurial Mindset: You possess a forward-thinking, entrepreneurial mindset, with a track record of big-picture thinking and commercial acumen in your career.
• Marketing Expertise: You hold a degree in Marketing or a related field, with a minimum of 5 years of on-the-job experience in a marketing role. Experience with tools like MS Teams and Magnetic Traffic tool is second nature to you.
• Prior Experience: Previous experience in a similar role within the fast-food industry or related field is a definite plus, showcasing your ability to hit the ground running and make an immediate impact.

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.