Marketing Manager

Digital Manager (EE)

As a Digital Manager, you will be responsible for developing and executing digital strategies across restaurant brands, with a focus on increasing awareness and brand equity, and be responsible for the expression of the brand across all digital channels.

Full Time

About this position

Budget: R40,000

Location: Century City, Cape Town

Working Type: In-office/hybrid potential

Benefits: Medical aid & provident fun (included in CTC)

Main Responsibilities:

Digital Strategy and Planning:

  • Develop and execute comprehensive digital brand strategies to align with business objectives; 
  • Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets 
  • Collaborate closely with CRM & Loyalty team to integrate digital initiatives  seamlessly and increase qualified traffic & engagement to the website and app, as well as support conversion efforts. 
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. 
  • Coordinate with external agencies and internal teams to ensure marketing objectives are met.

Paid Media Management and Partnerships:

  • Work closely with media partner to develop and implement paid media strategies  across digital platforms to drive brand awareness and conversions 
  • Align and integrate multiple brand strategies and ideas, supporting brand  managers with creative assets guidance. 
  • Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
  • Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns. 
  • Supports brand managers in guiding digital creative collateral. 
  • Identify critical conversion and drop-off points to optimise user journey funnels
  • Oversee community management agency, ensuring opportunities for engagement  are optimised and an increase in positive brand sentiment. 
  • Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.

Content Curation:

  • Implement digital content strategy with marketing, creative and media partners. Must be able to influence using market and channel best practices 
  • Collaborate with creative and media teams to develop compelling digital content that is optimised by channel, and that reflects the brand's identity. 
  • Curate and manage content calendars to maintain a consistent brand narrative across all digital platform


  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
  • Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts. 
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 
  • Identify trends and insights and optimise spend and performance based on the insights.

Key Skills and Competencies:

  • Creative and innovative, with a strong working knowledge of digital marketing and PPC. 
  • Understanding of consumer behaviour in digital environments and solid analytical skills. 
  • Experience with A/B and multivariate experiments 
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) 
  • Experience in setting up and optimising PPC campaigns on all major search engines 
  • Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools. 
  • Goal-oriented, organised, and able to work both independently and as part of a team. 
  • Excellent verbal and written communication skills, with good interpersonal abilities. 
  • Good understanding of consumer behaviour in digital environments
  • Creative problem solver who thrives when presented with a challenge
  • Able to analyse problems and strategise for better solutions

Key Skills and Competencies:

  • Tertiary education, preferably in digital media marketing qualifications
  • 3-4 years of experience in digital media marketing or related field
  • Extensive experience working across digital channels, including Paid Social, Paid  
  • Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM
  • Proven success in developing and implementing digital brand strategies that drive engagement and sales 
  • Strong understanding of digital analytics and reporting capabilities.
  • Experience in managing paid media campaigns 
  • Exceptional communication and collaboration skills 
  • Proven experience using data to optimise campaigns 
  • Proficient in MS Office (particularly Excel)

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.