Digital Marketing Manager

Budget: R125,000 (per month)

Location: Sandton, Johannesburg

Working Type: In-office

In line with their internal policy, an EE candidate is preferred.

Key Duties & Responsibilities:

• Plan, develop, and execute strategic digital marketing plans and frameworks across all business units.
• Oversee development, maintenance, and optimisation of all digital channels (websites, apps, booking engines, social media, blogs, paid media).
• Research and benchmark trends in digital marketing to keep Sun International’s online presence progressive and competitive.
• Lead innovative campaign planning and implementation across display, SEO/SEM, social, email, and mobile channels.
• Influence content strategy and collaborate with PR agencies to leverage digital content opportunities.
• Benchmark and monitor performance across campaigns and channels; provide data-driven recommendations.
• Manage resource planning, project timelines, and technology/dashboard requirements.
• Build and nurture high-performing digital marketing talent through coaching and mentorship.
• Develop and manage budgets, supplier relationships, and partnership agreements to optimise ROI.
• Ensure digital governance standards, compliance, and risk management processes are implemented and updated.

Technical Requirements & Qualifications:

• 3-Year Bachelor’s Degree in Business, Marketing, Communication, or related field.
• 10+ years in integrated digital marketing (minimum 5 years at management level).
• Proven experience implementing digital marketing plans (SEO, analytics, paid media).
• Strong understanding of digital trends, social media technologies, and customer acquisition strategies.
• Experience managing campaigns end-to-end: briefing, creative direction, copywriting, approval, reporting.
• Experience working in large-scale, fast-paced, ambiguous environments.
• Hospitality or gaming industry experience advantageous.
• Google Analytics & analytic tools proficiency
• PPC & Google AdWords
• SEO best practices
• Campaign reporting & data analysis
• Adobe Suite, MS Office Suite, WordPress, Figma
• Social media platform management
• Desktop & mobile optimisation

How can I apply?

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