Digital Marketing Manager

Budget: Market related

Location: CBD, Cape Town

Working Type: In-office

In line with their internal policy, an EE candidate is preferred.

Key Duties & Responsibilities:

• Develop, maintain and use all digital channels (website, online booking engine, app, social, blogs, paid media) on behalf of Sunbet.
• Plan and manage the implementation of highly innovative marketing campaigns, initiatives and experiences on various digital channels to elevate brand awareness, drive sales, competitive edge and business growth.
• Oversee the planning of various digital displays, SEO/SEM, social, email, push, and mobile display advertising campaigns.
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern.
• Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements.
• Hold shared accountability for developing and managing the budget and expense management for the function.
• Develop and coach the team in areas of digital marketing, and nurture a performance-driven culture within the department.

Technical Requirements & Qualifications:

• A 3-Year Bachelor’s Degree in Business, Marketing, Communication or a related field is preferred.
• Grade 12 is acceptable if the candidate has relevant experience in the online gaming environment.
• A GAIQ certification (Google Analytics Certification) is required.
• A minimum of 8 years of experience, including 4 years in the digital marketing and online sports betting environment, is required.
• Experience managing PPC and Adwords accounts is necessary.
• Must have experience with CPA, Revenue Share, CPC and CPM models.
• A track record in managing multiple projects on various levels with different and converging timelines is needed.
• Proficiency in the use of Google Analytics
• Proficiency in PPC, Google AdWords and campaign reporting
• Advanced proficiency in MS-Office Suite (Excel, PowerPoint, Adobe)
• Knowledge of Social Media Platforms (including how to use these to effectively support paid media)
• Google & Revenue Reporting skills
• Knowledge of SEO best practices
• Understanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)
• Data analysis

How can I apply?

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