Marketing Manager

Digital Marketing Manager (Contract)

The Digital / Growth Marketer will be responsible for driving full-funnel growth across multi-city platforms (city discovery sites). The goal is to acquire users, onboard vendors, run high-performing campaigns, and build a performance-driven culture of experimentation.

Remote (ideally Gauteng based)
Freelancer

About this position

Retainer: R32,000 - R52,000 per month

Location: Remote (ideally Gauteng based as you will be working on a web publication for this regoin)

Contract Duration: 6-months (with a 3-month probationary period; after this to be extended as a rolling contract)

Key Duties & Responsibilities:

  • Own and execute multi-channel growth strategy (SEO, paid, email, organic)
  • Build and optimize city-specific landing pages and funnels for both users and vendors 
  • Run lean experiments to validate and scale growth tactics 
  • Manage paid campaigns on Google, Meta, TikTok; run retargeting segmented by city / behavior 
  • Develop onboarding, reactivation, and lead nurturing campaigns (CRM, newsletters, drip campaigns) 
  • Track and analyse key metrics (CAC, CTR, LTV, conversion funnels) using tools like GA4, GTM, Looker Studio
  • Work with SEO and Content teams to grow organic traffic; identify local content opportunities
  • Collaborate with Social Strategist, Designer, and Community Manager on influencer campaigns, referral loops, and vendor acquisition

Technical Requirements & Qualifications:

  • 5+ years in growth or digital marketing, especially in high-growth platforms, media, or marketplace businesses 
  • Strategic, analytical, and hands-on mindset 
  • Strong writing skills: ad copy, landing pages, emails 
  • Bonus: Familiarity with South African metros or local content ecosystems
  • Google Analytics 4, Google Tag Manager 
  • Meta Ads, Google Ads 
  • Mailchimp or HubSpot (for lifecycle / drip campaigns)
  • Looker Studio for reporting 
  • Zapier (or similar) for integrations

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.