Linkedin Ads Specialist (Freelance)

Retainer: ￡956 - ￡1,175 per month

Location: Remote (for a UK Agency)

Working Hours: 20 hours a week

Contract Duration: 6-months

Start Date: ASAP

Key Duties & Responsibilities:

Strategic Planning & Execution

• Lead ICP (Ideal Customer Profile) definition and alignment with client strategies.
• Develop and present targeting and content strategies that drive client objectives.
• Plan, run, and optimise LinkedIn ad experiments, documenting learnings.
• Create and maintain a Strategist Playbook of best practices.
• Oversee conversion tracking and monthly media plans.
• Write engaging ad copy and brief creative assets.
• Complete accurate monthly client budget plans.

Performance Monitoring & Insights

• Conduct weekly performance reviews for each client.
• Analyse data, report on KPIs, and provide actionable insights.
• Review and quality-check campaign reports and EOM (End of Month) reporting.
• Present findings and recommendations to clients and leadership.

Squad Leadership & Collaboration

• Collaborate with Campaign Managers to ensure strategies are executed effectively.
• Review campaign reports and guide impactful client communication.
• Mentor team members, fostering professional growth and alignment with goals.
• Maintain transparency through tools like Notion.

Reporting & Communication

• Lead EOM client reporting meetings.
• Generate ad hoc reports as requested.
• Partner with Account Managers to ensure exceptional client satisfaction.

Technical Requirements & Qualifications:

• Proven experience in LinkedIn Ads strategy (B2B focus).
• Strong knowledge of conversion tracking, analytics, and campaign optimisation.
• Excellent communication, time management, and organisational skills.
• Comfortable working remotely in a fast-paced environment.
• LinkedIn Campaign Manager
• Google Tag Manager
• Google Analytics
• Google Looker Studio (nice to have)
• Notion

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.