Creative Designer (Freelance)
Our client is looking for a world-class Creative Designer on a retained monthly basis (approximately 80 hours per month) to support the marketing team across digital campaigns, social content, branding, presentations, signage, and broader creative execution. This role is best suited to a highly skilled and visually strong designer with exceptional taste, modern digital design sensibility, and the ability to produce premium, high-impact creative across both digital and physical environments. Unlike the full-time role, this position is less focused on copywriting, social strategy, or broader brand ownership, and more focused on delivering outstanding creative execution, campaign design, and elevated brand visuals across admyt’s marketing ecosystem. The successful candidate should have a strong understanding of modern digital marketing creative, paid media design, branding systems, and social-first visual content, while being able to work efficiently and collaboratively with the internal marketing team.
About this position
Key Duties & Responsibilities:
Paid Media & Digital Design
- Design high-converting paid media creatives for Meta, Google, TikTok, and other digital channels.
- Create static, animated, and A/B testing campaign assets.
- Develop email marketing templates, digital banners, and promotional creative.
- Produce landing page graphics and conversion-focused visual assets.
- Collaborate with the marketing team on campaign concepts and creative performance improvements.
- Ensure all digital creative aligns with Admyt's evolving brand identity and tone of voice.
Organic Content & Social Media Creative
- Conceptualise and create engaging organic content for Instagram, TikTok, LinkedIn, and other social platforms.
- Develop culturally relevant, platform-native content ideas that resonate with target audiences.
- Create content calendars, post concepts, captions, and campaign messaging.
- Contribute to short-form video concepts, trend-based content, and creative storytelling initiatives.
- Help evolve Admyt's social media presence into a distinctive and recognisable brand voice.
- Stay informed on emerging social media trends, platform updates, and content formats.
Copywriting & Creative Direction
- Take ownership of marketing copy across social media, campaigns, presentations, and brand communications.
- Write concise, engaging, and on-brand copy for paid advertisements, email campaigns, captions, and promotional materials.
- Provide strategic creative input for campaigns, product launches, and brand initiatives.
- Contribute ideas that strengthen customer engagement, brand positioning, and campaign effectiveness.
- Assist in shaping the overall creative direction, messaging, and tone of the Admyt brand.
- Translate business objectives into compelling creative concepts and messaging frameworks.
Brand, Print & Environmental Design
- Design in-mall and parking signage, including wayfinding, instructional, and promotional assets.
- Produce large-format print collateral such as boom gate wraps, pillar branding, decals, and venue branding materials.
- Create launch kits and supporting creative collateral for new venue rollouts across South Africa.
- Develop presentations, pitch decks, partner-facing collateral, and internal communication materials.
- Ensure consistency and quality across all customer-facing brand touchpoints.
Product & Digital Brand Support
- Support UI/UX design initiatives for the Admyt application, including onboarding flows, screens, and modal designs.
- Design responsive website and microsite assets.
- Maintain design systems and component libraries within Figma.
- Prototype user journeys and digital product enhancements where required.
- Collaborate with internal stakeholders to ensure cohesive brand experiences across digital products.
Technical Requirements & Qualifications:
- Minimum 5 years of professional experience in graphic design, creative content production, branding, or creative direction.
- Strong portfolio demonstrating expertise across digital design, social media content, branding, and campaign development.
- Proven ability to create creative assets that perform across both paid and organic marketing channels.
- Experience creating content for modern social platforms including TikTok, Instagram, and LinkedIn.
- Strong copywriting and conceptual thinking skills.
- Ability to contribute strategically beyond execution and provide creative input into broader marketing initiatives.
- Experience working across both digital and print environments.
- Exposure to UI/UX design principles and digital product design is advantageous.