Digital Media Buyer

Key Duties & Responsibilities:

Digital Media Buying

• Assist AJ with the planning and execution of digital media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, programmatic display and other relevant channels.
• Build, launch and manage campaigns in line with approved media plans, budgets, timelines and objectives.
• Manage campaign setup, including audiences, targeting, placements, bidding strategies, tracking parameters and creative specifications.
• Monitor campaign pacing and ensure budgets are spent accurately and efficiently.
• Conduct ongoing campaign optimisation to improve reach, engagement, traffic, leads, conversions and return on investment.
• Support audience research, keyword research, competitor analysis and media-channel selection.
• Coordinate with creative, content and account teams to ensure campaign assets are delivered on time and meet platform requirements.
• Perform campaign quality assurance before launch and troubleshoot delivery or tracking issues.
• Stay informed about platform updates, emerging digital channels and media-buying best practices.

Data Analytics & Reporting

• Collect, validate and consolidate campaign data from multiple platforms and analytics tools.
• Maintain accurate dashboards, reporting templates and campaign trackers.
• Prepare weekly, monthly and post-campaign performance reports.
• Analyse performance against campaign objectives, benchmarks and agreed KPIs.
• Translate data into clear insights, recommendations and next steps for AJ and other stakeholders.
• Identify trends, opportunities, anomalies and areas of underperformance.
• Support attribution, conversion tracking and measurement processes.
• Help improve reporting efficiency through automation and standardised data practices.
• Maintain accurate records of budgets, spend, campaign results and optimisation activity.

Collaboration & Operational Support

• Work closely on media strategies, campaign priorities and performance reviews.
• Provide reliable day-to-day campaign and reporting support.
• Communicate campaign progress, risks and performance concerns proactively.
• Participate in planning meetings, reporting sessions and campaign reviews.
• Assist with presentations, media plans, forecasts and performance summaries.
• Build productive working relationships with internal teams, clients, media partners and platform representatives where required.

Requirements & Qualifications:

• Relevant qualification in Marketing, Advertising, Media, Data Analytics, Business or a related discipline.
• Experience in digital media buying, paid-media campaign management or performance marketing.
• Working knowledge of Google Ads, Meta Ads Manager and Google Analytics 4.
• Strong Excel or Google Sheets skills, including formulas, pivot tables and data manipulation.
• Good understanding of digital marketing metrics, including CPM, CPC, CTR, CPA, CPL, conversion rate, ROAS and ROI.
• Ability to interpret campaign data and turn findings into practical recommendations.
• Strong numerical ability and exceptional attention to detail.
• Good organisational and time-management skills.
• Ability to manage multiple campaigns, deadlines and priorities.
• Clear written and verbal communication skills.
• Proactive, curious and solutions-focused approach.

Technical Skills / Software Proficiency

• Advanced Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Strong understanding of print and digital production processes
• Marketing communication principles
• Creative strategy and brand management
• Photography (advantageous)
• Animation (advantageous)

‍