Paid Media Specialist (Freelance)
We’re looking for an experienced Paid Media Specialist who can plug into projects quickly, take a clear strategy and brief from our in-house team, and execute campaigns to a consistently high standard. This is a hands-on, execution-focused freelance opportunity. You won't be expected to own the overarching marketing strategy or manage client relationships; Harris Studios will provide the strategic direction, client context and brief. Your role will be to bring specialist paid media expertise and deliver outstanding work. Projects may vary from campaign setup and optimisation through to paid media audits, performance reporting and ongoing campaign management. Because our client works in a fast-moving environment, projects can come in with relatively tight deadlines. We’re therefore looking for someone who is responsive, reliable, commercially minded and able to hit the ground running without extensive onboarding or supervision.
About this position
Key Duties & Responsibilities:
- Execute paid media campaigns across relevant digital advertising platforms, primarily Google Ads and Meta Ads.
- Support campaigns across additional platforms such as TikTok and LinkedIn where relevant to the project.
- Target, Build, launch and manage campaigns in line with the strategy and brief provided by Harris Studios.
- Conduct campaign audits and identify opportunities for optimisation.
- Manage campaign budgets, pacing and performance against agreed objectives.
- Optimise campaigns across audiences, bidding, creative, placements and targeting.
- Monitor key performance metrics such as CPA, CPL, CTR, CVR, ROAS and conversion volume.
- Conduct audience research and segmentation to support effective campaign execution.
- Test creative, messaging, audiences and campaign structures to improve performance.
- Work closely with the team to ensure paid activity aligns with wider campaigns, creative and landing pages.
- Provide clear performance reporting and actionable insights where required.
- Flag issues, opportunities or performance concerns proactively.
- Deliver work within agreed timelines and respond quickly to feedback and revisions.
Requirements & Qualifications:
- 3+ years of hands-on paid media experience, ideally within an agency or multi-client environment.
- Strong practical experience with Google Ads and Meta Ads.
- Experience across additional paid social platforms such as TikTok and LinkedIn is advantageous.
- Proven experience managing campaigns with a strong focus on measurable business outcomes.
- Strong understanding of campaign setup, targeting, optimisation, testing and reporting.
- Experience working with GA4 and Google Tag Manager and an understanding of conversion tracking and attribution.
- Strong analytical skills and the ability to translate performance data into practical actions.
- Experience working with B2C audiences is particularly valuable.
- Experience within property, real estate, student accommodation, hospitality, travel, lifestyle or other consumer-focused sectors would be advantageous, but is not essential.
- Strong attention to detail and a high standard of execution.
- Comfortable working from an existing strategy and turning a brief into execution without needing extensive guidance.
- Able to work to tight deadlines and manage multiple projects when required.
- Reliable, responsive and comfortable working as an extension of an agency team.
- Comfortable receiving and implementing feedback through multiple stages of review.
- A strong portfolio or examples of measurable paid media results.