eCommerce Manager (Freelance)
This is a hands-on role for someone who understands how to manage and grow eCommerce channels, rather than simply maintaining product listings. You’ll own the day-to-day performance of our non-Amazon marketplaces and Shopify website, looking at everything from product availability and pricing through to merchandising, promotions, conversion and sales strategy. You’ll have a high level of autonomy and will be expected to identify opportunities, make recommendations and take action without needing constant direction.
About this position
Key Duties & Responsibilities:
Marketplace Management
- Own and manage our non-Amazon marketplace accounts.
- Maintain accurate product listings, pricing, promotions, stock information and brand presentation.
- Manage channels including Walmart, Decathlon, Macy’s, Rackhams.
- Identify opportunities to improve visibility, conversion and sales across each marketplace.
eCommerce & Shopify
- Manage and optimise our Shopify website.
- Improve product content, merchandising, navigation, promotions and the overall customer journey.
- Ensure the website is commercially effective and aligned with wider sales objectives.
Sales & Conversion Optimisation
- Develop and implement practical strategies to increase revenue, conversion and profitability.
- Test and optimise product titles, descriptions, imagery, pricing, promotions and keywords.
- Make effective use of marketplace tools and features to improve performance.
- Monitor competitor activity and identify opportunities to stay ahead.
Reporting & Analytics
- Produce clear weekly sales and performance reports.
- Analyse sales and KPI data to identify trends, opportunities and risks.
- Translate data into clear recommendations and prioritised actions.
- Track the impact of changes and continuously look for ways to improve performance.
Compliance & Marketplace Development
- Ensure product listings and supporting information meet relevant marketplace and regulatory requirements.
- Keep up to date with changes to marketplace platforms, tools, policies and best practices.
- Develop an understanding of the different requirements and opportunities across each sales channel.
Collaboration
- Work closely with internal teams to coordinate activity and share commercial insights.
- Communicate progress, challenges and recommendations clearly.
- Maintain ownership of eCommerce priorities while collaborating effectively with the wider business.
Requirements & Qualifications:
- 2+ years' experience in eCommerce, specifically managing online marketplaces and driving sales performance.
- 2+ years' experience managing and optimising Shopify websites.
- Strong understanding of eCommerce KPIs, sales performance and conversion optimisation.
- Proven ability to analyse data and turn insights into practical commercial actions.
- Experience managing product listings, pricing, promotions and merchandising.
- Comfortable working independently and taking ownership of outcomes.
- Strong attention to detail and ability to manage multiple channels and priorities.
Experience within retail, consumer products or multi-channel eCommerce would also be advantageous.