Sales Development Representative (SDR)
Our client is looking for ambitious, intelligent, and curious Sales Development Representatives to join its Sales team. The client provides outsourced SDR teams to primarily international FinTech companies, with most clients based in the UK. The SDR will support clients' go-to-market strategies by identifying the right companies and decision-makers, engaging prospective customers, and generating qualified sales opportunities for Account Executives to close. The role involves selling to senior decision-makers in large enterprise organisations, often across Europe, the Middle East, and Africa (EMEA), with some outreach into the US and Asia Pacific. Candidates must be comfortable operating in a complex B2B sales environment and speaking to senior professionals. This is an opportunity for someone who has already had exposure to sales and is committed to building a long-term career in sales and technology. The client will provide structured training, coaching, and a clear career progression path.
About this position
Key Duties & Responsibilities:
- Research and identify target accounts that match the client's Ideal Customer Profile (ICP).
- Identify the right people and decision-makers within target organisations based on specific personas.
- Research companies and prospects to understand their business, needs, and relevance to the client.
- Use LinkedIn to identify relevant decision-makers and prospects.
- Conduct outbound sales outreach through phone, email, and LinkedIn.
- Use phone-based outreach as the primary sales channel, including cold calling.
- Engage senior decision-makers within large enterprise organisations.
- Generate qualified sales opportunities and book demos or discovery meetings.
- Work towards achieving a target of approximately 6–8 booked meetings per month once fully ramped up.
- Work towards set monthly targets for qualified meetings with the right people at the right accounts.
- Develop a strong understanding of the client's product, market, and sales proposition.
- Participate in the clients training and development programme to build the required knowledge, skills, and technology proficiency.
- Collaborate with Account Executives to generate high-quality sales pipeline.
- Demonstrate curiosity and ask intelligent, relevant questions when engaging prospects.
- Continuously develop sales skills and work towards progression within the business.
Requirements & Qualifications:
- Degree educated from a Tier 1 university, or possess strong relevant work experience.
- Candidates who are currently studying part-time towards a degree while working may also be considered, including candidates studying through UNISA, provided they are making good progress.
- Previous customer-facing work experience is essential.
- Ideally, candidates should have had their first exposure to sales and be able to clearly articulate that they want to pursue sales as a career.
- Candidates should demonstrate a stable employment history. Junior candidates should ideally have at least two years in their current or most recent role, unless there are valid reasons for a shorter tenure.
- Candidates do not need to have previous SaaS or FinTech experience. The client trains people on the relevant knowledge, processes, skills, and technology.
- Fresh graduates are generally not preferred due to the risk of candidates treating sales as something to try rather than a committed career path.
- Previous experience in sales, recruitment, hospitality, travel, property, financial services, or another customer-facing environment is advantageous.
- Candidates transitioning from another industry into tech sales are encouraged to apply.
Technical skills/software proficiency:
- Comfortable using technology and learning new software.
- Ability to conduct online research and identify relevant companies and decision-makers.
- Familiarity with LinkedIn for prospect research and outreach.
- Comfortable using phone, email, and LinkedIn as sales outreach channels.
- Strong understanding of written and verbal communication.
- Ability to understand and articulate complex products, markets, and business propositions.
- Familiarity with B2B sales, prospecting, lead generation, or pipeline generation is advantageous.
- Previous experience working towards sales targets or quotas is advantageous.