Senior Product Marketing Manager
As our client continues to scale, Product Marketing requires dedicated ownership. The business is looking for a senior individual contributor who can take complete ownership of Product Marketing—developing messaging, creating content, enabling the commercial teams and successfully bringing new products and features to market. This is a hands-on role with significant autonomy and ownership from day one. As the Senior Product Marketing Manager, your mission is to translate our client's technical capabilities into clear, compelling commercial messaging that helps prospects and customers understand both what the client does and why it's the right solution. Working closely with Product, Sales, Solutions and Client Success, you'll develop messaging, positioning, content and go-to-market strategies that connect complex technical products with enterprise buyers. This is a true senior individual contributor role. There is no dedicated marketing team, so you'll need to be comfortable operating independently while collaborating closely across the business.
About this position
Key Duties & Responsibilities:
Product Positioning & Messaging
- Own the clients messaging and positioning across all customer touch points.
- Translate highly technical API and insurance concepts into clear commercial language.
- Ensure consistent messaging across the website, sales collateral, product launches and customer communications.
- Continuously refine positioning through customer feedback, market insights and competitor analysis.
Product Marketing
- Lead end-to-end go-to-market planning and execution for new products and feature launches.
- Develop launch messaging, internal enablement materials and external communications.
- Measure launch success through adoption, engagement and commercial impact.
Content Marketing
Content marketing is at the core of this role.
You'll own:
- Website messaging and product pages
- Long-form blogs
- Product-focused thought leadership
- Customer case studies
- Sales enablement content
- One-pagers
- Battlecards
- Product documentation support
- Commercial copywriting
You'll also support the creation of strategic marketing assets such as the client's recently launched industry scorecard.
Sales Enablement
Partner closely with Sales and Solutions to develop the materials needed to support effective customer conversations, including:
- Sales presentations
- Product collateral
- Objection handling frameworks
- Competitive positioning
- Customer success stories
Customer & Market Insights
- Interview customers to uncover compelling commercial narratives.
- Produce regular customer case studies.
- Conduct competitor analysis and feed insights back into Product and Sales.
- Stay close to customer conversations to better understand buying behaviour and market needs.
Requirements & Qualifications:
- 5+ years' experience in Product Marketing or Product Marketing-focused Content Marketing.
- Proven B2B SaaS experience.
- Experience marketing enterprise software to large organisations.
- Experience marketing complex technical products.
- Strong commercial copywriting and storytelling skills.
- Experience developing website content and product messaging.
- Proven product launch experience.
- Experience working independently in a senior individual contributor role.
- Ability to translate technical concepts into accessible commercial messaging.
- Comfortable interviewing customers and developing compelling case studies.
- Experience using Figma to edit or create simple marketing assets.
- Proficiency with Google Workspace.
- Comfortable incorporating AI tools, particularly Claude, into daily workflows.
Highly Preferred
- InsurTech or Insurance experience.
- API or platform-based software products.
- FinTech experience.
- Experience marketing within regulated industries.