Assistant Manager - Marketing Automation

Budget: up to R58,000 per month

Location: Century City, Cape Town

Working Environment: Hybrid (3-days in office)

Key Duties & Responsibilities:

• Build, execute and optimise automated campaigns, journeys and workflows in Pardot.
• Develop and manage email campaigns, landing pages and forms aligned to business development initiatives.
• Implement and optimise lead scoring, segmentation and nurturing programmes.
• Work closely with Salesforce teams to ensure seamless CRM integration and data flow.
• Track, analyse and report on campaign performance, providing actionable insights.
• Support internal stakeholders with platform guidance, best practice and troubleshooting.

Technical Requirements & Qualifications:

• Proven experience in a marketing automation or digital marketing role.
• Strong exposure to B2B marketing environments.
• Salesforce Account Engagement (Pardot) Specialist or Consultant certification.
• Hands-on Pardot / Marketing Cloud Account Engagement experience.
• Salesforce CRM integration experience.
• Marketing automation platforms (Pardot essential).
• Salesforce campaign setup and reporting.
• Lead lifecycle management and CRM data practices.
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