Email & CRM

CRM Operations Specialist

As the CRM Operations Specialist, this role is responsible for the accurate and efficient execution of CRM campaigns across email, SMS and push notifications. The role supports acquisition, retention and reactivation initiatives by ensuring campaigns are loaded correctly, quality checked thoroughly, and reported on accurately.

Remote (Cape Town)
Full Time

About this position

Budget: Market-Related

Location: Remote (HQ is based in the Bahamas)

All candidates need to be based in Cape Town (as the client is building out a 'hub')

Key Duties & Responsibilities:

  • Execute end-to-end setup of CRM campaigns across email, SMS and push channels.
  • Load customer segmentations and promotions with a strong focus on accuracy.
  • Perform rigorous quality assurance checks prior to campaign launches.
  • Maintain a structured and well-documented CRM campaign library.
  • Deliver clear and accurate campaign performance reports to senior stakeholders.
  • Troubleshoot CRM and campaign-related issues independently.
  • Leverage AI tools to improve efficiency and campaign execution quality.

What You Will Solve: You are trusted to troubleshoot technical challenges independently and utilize AI tools to enhance the effectiveness and efficiency of your work. You have the autonomy to research and learn new marketing technologies that can improve how we design and deliver campaigns to both our online and retail customers.

How Your Impact Will Be Measured:
  •  Accuracy: Campaigns are delivered with zero errors and strictly follow the provided specifications.
  • Engagement: A measurable increase in customer interaction, specifically through improved Open Rates and Click-Through-Rates.
  • Agility: Maintaining quick turnaround times for campaign setups and demonstrating the ability to manage ad hoc changes with ease.

Technical Skills & Requirements:

  • Minimum 2 years’ hands-on CRM platform experience.
  • CRM campaign execution (email, SMS, push).
  • Campaign reporting and performance analysis.
  • Use of AI tools to support operational efficiency.

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.