Copywriter (EE)

Main Responsibilities:

Content Creation

• Create and edit content for print and digital designs for multiple communication touchpoints

• Accountable to control expenses against a predefined budget

• Collaborate with graphic designers to receive and prioritise briefs and promotional requests and business; and deliver each element of the campaign to brief

• Understand market segment and customers characteristics and online preferences

• Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility in line with business requirements.

• Conceptualise and plan for content storylines on various communication channels

• Construct the conceptual plan, concept, storyline and layout for solutions, ensuring content remains fresh and exciting

• Brief, manage, craft and monitor all elements of every project from presentation through to completion.

• Brief electronic, print and activation production to ensure idea is executed and delivered to it’s best potential.

Copywriting

• Produce general copywriting to support designs and marketing content including:

− Promotional content: gaming promotions, events, advert banners, accommodation special offers, experience special offers and wine and dine special offers;

− Promotional copy for emails;

− Promotional and enticing copy for advertising campaigns

• Develop, create and deploy content across multi-touch point communications.

• Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh.

Stakeholder Engagement

• Establish appropriate levels of co-ordination, communication and liaison with stakeholders

• Liaise with the business and marketing on content produced for designed promotional and events content

• Maintain regular communication with the marketing services team and management on project development, timelines, and results

• Collaborate with designers to ensure the integration and synergy of specific content for various projects and design work

• Verify with business management that the content will meet business requirements

• Build effective relationships with commercial/brand/technical teams and content designers

Qualifications:

• 3 Year Bachelor’s Degree preferably in marketing, communication, English or journalism

• Copywriting certification

• 3-5 years’ experience working as a copywriter across a range of communication platforms

• A proven track record of success producing digital content

• Excellent copywriting and writing skills adaptable in the tone of each brand

• Ability to write, proofread and edit accurate, concise and highly readable content.

• Understand brand identity

• Advanced written and verbal communication skills

• Ability to generate creative ideas, coupled with sound editorial judgement.

• MS-Office Suite (Word, Excel, PowerPoint, Outlook)

• Exposure / knowledge of the hotel and gaming industry is a strong advantage

• Dynamic presentation skills

How can I apply?

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