Copywriting

Copywriter (Contract)

The Copywriter will play a key role in shaping how players experience our casino brands across multiple regulated markets. This role is responsible for producing high-quality, on-brand, and compliant written content that supports acquisition, engagement, retention, and brand initiatives across digital platforms, while balancing creative storytelling with strict regulatory requirements.

JHB
Part Time

About this position

Retainer: up to R24,000 per month

Location: Melrose Arch, Johannesburg

Contract Length: 2-months (for potential to be ongoing)

Working Output: 20 - 25 hours per week

Key Duties & Responsibilities:

  • Create compelling, conversion-driven and compliant copy for websites, CRM campaigns, emails, landing pages, social media, banner ads, promotions, and product updates.
  • Maintain consistent brand tone and voice across all channels and markets, ensuring content aligns with campaign objectives and player lifecycle stages.
  • Edit, proofread, and quality-check all content for accuracy, clarity, tone, and regulatory compliance.
  • Collaborate closely with designers, CRM, acquisition, product, and compliance teams to deliver integrated creative campaigns.
  • Ensure all content adheres to Responsible Gaming standards, legal requirements, and regulatory guidelines (MGA, UKGC, or similar).

Requirements & Technical Skills:

  • 2–4+ years’ experience in copywriting and content creation, ideally within the iGaming industry.
  • Proven experience writing for regulated markets (MGA, UKGC, or similar highly advantageous).
  • Familiarity with online casino products, promotions, and player journeys.
  • Strong writing, editing, and proofreading skills.
  • SEO fundamentals and keyword optimisation.
  • CMS experience (e.g. WordPress or similar).
  • Adobe Suite, Figma, WordPress, MS Suite.
  • Exposure to CRM tools (e.g. Optimove, HubSpot, Salesforce – advantageous).

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.