CopywritingCopywriter (Contract)
The Copywriter will play a key role in shaping how players experience our casino brands across multiple regulated markets. This role is responsible for producing high-quality, on-brand, and compliant written content that supports acquisition, engagement, retention, and brand initiatives across digital platforms, while balancing creative storytelling with strict regulatory requirements.

JHB

Part Time
Retainer: up to R24,000 per month
Location: Melrose Arch, Johannesburg
Contract Length: 2-months (for potential to be ongoing)
Working Output: 20 - 25 hours per week
Key Duties & Responsibilities:
- Create compelling, conversion-driven and compliant copy for websites, CRM campaigns, emails, landing pages, social media, banner ads, promotions, and product updates.
- Maintain consistent brand tone and voice across all channels and markets, ensuring content aligns with campaign objectives and player lifecycle stages.
- Edit, proofread, and quality-check all content for accuracy, clarity, tone, and regulatory compliance.
- Collaborate closely with designers, CRM, acquisition, product, and compliance teams to deliver integrated creative campaigns.
- Ensure all content adheres to Responsible Gaming standards, legal requirements, and regulatory guidelines (MGA, UKGC, or similar).
Requirements & Technical Skills:
- 2–4+ years’ experience in copywriting and content creation, ideally within the iGaming industry.
- Proven experience writing for regulated markets (MGA, UKGC, or similar highly advantageous).
- Familiarity with online casino products, promotions, and player journeys.
- Strong writing, editing, and proofreading skills.
- SEO fundamentals and keyword optimisation.
- CMS experience (e.g. WordPress or similar).
- Adobe Suite, Figma, WordPress, MS Suite.
- Exposure to CRM tools (e.g. Optimove, HubSpot, Salesforce – advantageous).
How can I apply?
Fill out the below form, to apply to join the community and explore the opportunity.