Digital Designer
We are seeking a Digital Designer to create high-performing, visually compelling digital creative across web, CRM, paid media, and campaign channels. This role is focused on designing customer-facing digital assets that drive attention, improve clarity, and increase conversion across a fast-paced, performance-driven environment. The successful candidate will work across landing pages, banners, CRM assets, social creative, and broader digital campaign execution, with a strong emphasis on UX thinking and conversion-focused design. This is a hands-on creative role in a fast-moving digital business where design directly influences customer behaviour and commercial outcomes.
About this position
Budget: R25,000 - R40,000 per month
Location: Cape Town
Working Environment: In-office
Key Duties & Requirements:
- Design landing pages, promotional web pages, and digital campaign microsites.
- Create display, HTML5, and programmatic banner suites for performance campaigns.
- Design paid social and organic social media creative across multiple platforms.
- Develop CRM assets including email newsletters, templates, and lifecycle communications.
- Produce digital campaign creative across casino, promotional, and broader marketing initiatives.
- Collaborate with CRM, paid media, and marketing teams to optimise creative performance based on engagement, click-through, and conversion data.
- Apply insights from testing, audience response, and campaign performance to improve future design work.
- Use Figma for UI design, layout development, and collaborative workflows.
- Use tools such as Bannerflow (or similar platforms) to scale and version digital creative efficiently.
- Leverage AI tools to improve ideation, workflow efficiency, and production speed.
- Create motion, animation, and enhanced visual treatments using AI-assisted and digital tools where appropriate.
- Support selected omnichannel creative outputs including venue, POS, and real-world brand touchpoints where required.
Technical Requirements & Qualifications:
- 3–5 years’ experience in digital design, graphic design, or related creative role.
- Strong portfolio demonstrating digital-first, commercially relevant design work.
- Experience working in fast-paced marketing or performance-driven environments advantageous.
- Experience in gaming, betting, e-commerce, retail, or promotional industries beneficial but not essential.
- Strong proficiency in Adobe Creative Suite.
- Strong working knowledge of Figma.
- Experience with Bannerflow or similar banner production tools highly advantageous.
- Familiarity with AI creative tools (e.g. Midjourney or similar platforms) beneficial.
- Understanding of UX/UI principles, hierarchy, and conversion-focused design.
- Experience designing across web, CRM, display, and social channels.
- Awareness of how design impacts engagement, behaviour, and conversion metrics.
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