Digital SEO Copywriter (EE)

We are looking for a Digital SEO Copywriter based in Cape Town! Budget: R25 000 - R30 000

Full Time

About this position

Main Responsibilities:

  • Write high-quality, error-free, original, and engaging long form sports / gambling copy
  • Work with the design team in the visual’s selection process for every copy to drive user experience, e.g. infographics
  • Take complex topics and break them down into digestible, engaging, shareable content
  • Developing both new articles / pages and optimising / rewriting existing pages / articles
  • Develop content plans / topics aligned to the broader SEO strategy
  • Keyword research / topic generation
  • Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind
  • Research and fact-check thoroughly to ensure accuracy and effectiveness
  • Publish blog posts and web content on WordPress according to content calendar
  • Collaborate cross-functionally for content ideation
  • Build and implement initiatives to help increase organic traffic to the website
  • Work quickly and deliver content delivered consistently, accurately and on time


  • 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism
  • GAIQ certification (Google Analytics Certification) is an advantage
  • Copywriting certification
  • 5 years’ experience working within a digital role as a copywriter; producing digital content
  • Experience in the use of SEO Tools and Google Analytics for measuring and reporting
  • Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage
  • Excellent writing career
  • Portfolio proof of ability will be requested
  • Strong verbal and written English communication skills
  • Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
  • Command of other languages is advantageous, especially French.
  • Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies
  • Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing
  • Understanding of communication legislation (POPIA/CPA/WASPA)
  • Project management skills
  • Knowledge of SEO best practices
  • Experience with popular content management systems especially wordpress
  • Web Analytics and architecture

How can I apply?

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