Digital SEO Copywriter (EE)

Main Responsibilities:

• Write high-quality, error-free, original, and engaging long form sports / gambling copy
• Work with the design team in the visual’s selection process for every copy to drive user experience, e.g. infographics
• Take complex topics and break them down into digestible, engaging, shareable content
• Developing both new articles / pages and optimising / rewriting existing pages / articles
• Develop content plans / topics aligned to the broader SEO strategy
• Keyword research / topic generation
• Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind
• Research and fact-check thoroughly to ensure accuracy and effectiveness
• Publish blog posts and web content on WordPress according to content calendar
• Collaborate cross-functionally for content ideation
• Build and implement initiatives to help increase organic traffic to the website
• Work quickly and deliver content delivered consistently, accurately and on time

Qualifications:

• 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism
• GAIQ certification (Google Analytics Certification) is an advantage
• Copywriting certification
• 5 years’ experience working within a digital role as a copywriter; producing digital content
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting
• Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage
• Excellent writing career
• Portfolio proof of ability will be requested
• Strong verbal and written English communication skills
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Command of other languages is advantageous, especially French.
• Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies
• Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing
• Understanding of communication legislation (POPIA/CPA/WASPA)
• Project management skills
• Knowledge of SEO best practices
• Experience with popular content management systems especially wordpress
• Web Analytics and architecture

How can I apply?

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