Freelance Senior Copywriter

Our team is currently in search of a freelance Senior Copywriter. Our client, based in Melrose Arch, is a leading online betting and gaming company renowned for its innovative strategies and widespread influence! This role will entail crafting compelling written content to captivate and engage audiences across various platforms. Embark on an inspiring journey as a Senior Copywriter, crafting persuasive narratives for our client's diverse audience, recognized for delivering high-impact messaging and driving brand success!


About this position

Working Type: In-office

Working Location: Melrose Arch, Johannesburg

Hours: 40 hours weekly (08:30 - 17:00)

Retainer: R32 000 - R44 000 per month (take home, depending on skills & experience)

Contract Duration: 3 months (potential of extension)

Main Responsibilities:

  • Develop and implement creative copy strategies that align with our marketing goals and brand voice.
  • Write, edit, and proofread copy for a variety of channels including digital, social media, print, and broadcast.
  • Collaborate with the marketing and design teams to conceptualize and execute compelling campaigns.
  • Understand and apply SEO best practices in web content creation to increase visibility and engagement.
  • Analyse and adapt to performance data to optimize copy and improve engagement.
  • Ensure all content is consistent with brand guidelines and regulatory requirements.
  • Stay up-to-date with industry trends, competitors, and customer insights to inform content strategy.


  • Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
  • Minimum of 5 years of copywriting experience, preferably in the online gambling, betting, or gaming industry.
  • Proven track record of creating compelling and effective copy across a range of mediums.
  • Strong understanding of digital marketing strategies and SEO principles.
  • Excellent storytelling, writing, and editing skills, with meticulous attention to detail.
  • Creative thinker with the ability to produce innovative ideas under tight deadlines.
  • Strong research skills and the ability to adapt tone and style for different target audiences.
  • Familiarity with content management systems and digital analytics tools.

How can I apply?

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