Head of Content

Budget: R50,000 - R60,000

Location: Cape Town CBD

Working Type: Hybrid

Main Responsibilities:

• Develop and execute an innovative digital content marketing strategy in close collaboration with the head of marketing and our Co-Founders/Co-CEOs. Together, we will shape and prioritise the content assets that align with our business goals.
• Take charge of our content calendar, ensuring a steady flow of engaging content that captures our brand's voice and resonates with our target audience.
• Craft compelling content across various digital platforms, including captivating feature articles, thought-provoking op-eds, engaging newsletters, informative blog articles, briefing documents, video scripts, SEO/SEM, paid media, and social media content.
• Be the driving force behind content ideation and creation, ensuring that the clients narrative, tone of voice, and key messages shine through in every piece of content we produce.
• Find innovative ways to repurpose our existing content, maximising its value
• Edit and proofread content at different stages of the production lifecycle, ensuring impeccable grammar, style, and clarity.
• Adapt long-form content for our various communication channels
• Build and execute impactful email campaigns, from crafting templates to audience segmentation, testing, scheduling, quality assurance, and deployment.
• Conduct research and analysis projects to deepen our brand narrative and establish thought leadership through primary research.
• Engage in blue-sky brainstorming sessions, coming up with creative campaigns that captivate both our existing clients and potential prospects.
• Manage the ongoing maintenance and updating of client facing content
• Pro-actively monitor the performance of digital channels and suggest improvements
• Review, analyse and report on all campaigns providing detailed ROIs and key learnings and suggested improvements for future initiatives.

Qualifications:

• A completed degree in Marketing, Communications or a related field is required.
• Preferred qualifications include a Bachelor of Commerce in Marketing, BA in Communications, BA in English, or a Copywriting qualification.
• Digital Marketing experience and knowledge of paid media is essential.
• You should have a minimum of 4-5 years of experience in Digital Marketing and Communication.
• Previous experience in relevant industries such as Advertising, AdTech, or Real Estate is highly desirable.

Skills:

• Exceptional copywriting and linguistic skills with a knack for storytelling.
• Experience in digital marketing channel management
• Excellent written and verbal communication skills in English
• Proficiency in editing content for different target audiences and formats, adapting your style as needed.
• Experience building and managing multi-channel campaigns to amplify content reach and impact.
• Familiarity with communication management platforms like Mailchimp and Intercom
• SEO/SEM experience and knowledge of SEO/SEM best practices
• Expertise in using Google Workspace tools
• A self-starter mentality with the ability to juggle multiple projects and prioritise effectively.
• Strong attention to detail, combined with a creative, flexible, and hands-on approach.
• A strategic and organised mindset, capable of planning and executing content initiatives that drive results.

How can I apply?

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